Jonathan Dunn moves to Loblaw Media.

Jonathan Dunn, who formerly served as VP of strategy and corporate development at Juice Mobile before a significant round of layoffs at Yellow Pages, has joined the growing media team at Loblaw. Dunn will serve as director of product for the emerging media company. Loblaw has ventured further into media in recent months, testing a digital ad service that targets CPG spots at its PC Optimum loyalty program members. Dunn has been in media sales for nearly two decades, with previous roles at Yahoo, Bell Media and Marketing Magazine.

GasBuddy adds VP of sales for Toronto

Longtime ad sales professional Jeff Rockwell has been appointed as the VP of ad sales for the Toronto market for smartphone app and digital service site GasBuddy. GasBuddy provides Canadian drivers with info on gas station locations and prices, fueled by crowd-sourced information. Globally, it has 12 million users, and features display advertising integrated into its lists of locations. Rockwell has been in the sales game for 20 years, with the last seven being at LinkedIn (being the first Canadian media sales hire for the Microsoft-owned social media company). He’s also held positions with the NHL, National Post, Maclean’s and AOL, and has worked with brands such as Esso, Kraft and Tim Hortons.

Matt Chong joins Fifth Story

Content agency Fifth Story has hired Canadian ad veteran Matt Chong as its new VP of brand partnerships. With a decade in the business, Chong currently serves as president of the Toronto chapter of the AMA. He previously headed up brand partnerships for media company Notable Life, and prior to that managed strategy and development at Maru. He has worked with brands such as RBC, P&G, Nissan Canada and others. Besides his work with the AMA, Chong also operates his own e-commerce start-up focused on premium teas.