Which radio stations have grown their share?

David Bray takes another deep dive into Numeris' PPM numbers for the winter.

By David Bray

COVID is continuing to substantially impact radio revenues across Canada – but let’s see if we can find some good news in the latest PPM radio ratings, released this week.

The new PPM release from Numeris completes the thirteen-week period covering Nov. 30, 2020 to Feb. 28, 2021. All listening for this period occurred during the COVID-19 pandemic, sometimes yielding unusual results.


Bragging rights at the top of the ratings heap go to CBC Radio One, delivering a 16% share for A12+ (down slightly from 16.9% in the previous period).

Taking the top spot with females 25 to 54 is CHFI-FM, delivering a 14.5 % share (up from 10.2%). Q107 is back on top for males 25 to 54, posting a 12% share, followed closely by BOOM-FM with 11.1%. Q107 also leads the way for men between 18 and 34 with a 20% share. Despite some unusual results in recent periods, CHFI-FM is back in front with women 18 to 34 at 24.6% share…but coming in a strong second with young women is, again, Q107 with 14.3%.


CKNW grabs the top spot for A12+ with a 13.9% share of hours tuned (down from 14.6%).

Jumping up to take the top spot for females aged 25 to 54 was 94.5 Virgin, posting a 12.4% share (up from 8.6%). ROCK 101 was second at 11.4%, but rose to first when looking at women between 10 and 34, with a 16.3% share. FOX holds the lead for 25- to 54-year-old male listeners, delivering a 11.2 % share (down from 13.4%), and is also well out in front for men between 18-34 with a 25.8% (up from 21.1%).


The Breeze sweeps in to take #1 with A12+, posting an 9% share of hours tuned (up from 7.9% in the last book).

NOW! Radio holds top spot for both main demos for women, delivering a 13.9% share for 25- to 54-year-olds (though it is down from 17.2%) and delivering a 22.8% share for 18- to 34-year-olds. Sonic tops the list for men, having an 11.7% share for those between 25 and 54 (also down, from 13.5%), with a 21.5% share for those between 18 and 34.


Newstalk 770 leads the way for A12+ with a 10.2% (up from 9.6%).

101.5 Today Radio is popular with females 25 to 54, taking the top spot with an 11.8% share (down from 15.9%). For men 25 to 54, X92.9 rules with a 9.9% (up slightly from 9.4%). XL 103 takes top spot for younger men, delivering a 14.3% share for those between 18 and 34, while Country 105 steps out front for women 18 to 34, posting an 11.6% share, though it is followed closely by Wild 95.3 at 11.1%.


CHMP 98.5 FM is number one for A12+ Francophone audiences, with a 20.8% share (up ever so slightly from 20.4%). For Anglo audiences, CJAD 800 is number one with a 29.8% share, flat with the last book).

105.7 Rythme is tops with Francophone females, taking the top spot for 25- to 54-year-olds, delivering a 17.2% share (down from 17.4%). For Francophone males between 25 and 54, NRJ 94.3 is on top at a 17.4% share (down from 17.6%).  For Anglophone audiences, The Beat 92.5 is, once again, way out in front with women between 25 and 54, with a 32.3% share (up from 30.8%). For men between 25 and 54, CHOM is number one at 23.1% (down from 25.1%).

David Bray is president of Bray and Partners.