Where do radio stations stand?

David Bray decodes the latest PPM radio ratings from Numeris.
Radio Car

As COVID-19 and a number of other issues continue to impact radio revenues across Canada, we’re still going to try and find some good news in the latest PPM radio ratings released yesterday, Wednesday, June 9. The new PPM release from Numeris completes the thirteen-week period covering March 1 to May 30, 2021. Once again, it should be noted that all listening for this period occurred during the COVID-19 pandemic, sometimes yielding unusual results.

Let’s look at the five PPM markets.

Toronto

Bragging rights at the top of the ratings heap go to CBC Radio One delivering a 15.5 % share for A12+ (down from 16%). CHUM-FM takes the number one spot with females 25-54, delivering a 12.6 % share (up from 7.9%). BOOM-FM is back on top for males 25-54, posting a 12.1% share (up from 11.1%). Q107 leads the way for M18-34 with an 15.7% share (down from 20%). Despite some unusual results in recent books, F18-34, CHFI-FM is in front with 20.1% (down from 24.6%).

Vancouver

CKNW grabs the top spot for A12+ with a 13.3% share of hours tuned (down from 13.9%). Jumping up to take the top spot for F25-54 was Z95.3 posting a 12.2% share (up from 11.3%). FOX holds the lead for M25-54 listeners, delivering a 12.1% share (up from 11.2%). FOX is also well out in front for M18-34 with a 20% share of hours tuned (down from 25.8%). When it comes to Females 18-34, 104.3 The Breeze is #1 with a 19.1% share.

Edmonton

UP99.3 sweeps in to take number one with A12+, posting a 9.2% share of hours tuned (up from 8.4% in the last book). NOW! Radio holds top spot for F25-54, delivering a 13.6% share (down from 13.9%). Sonic tops the list for M25-54 with an 11.9% share (up from 11.7%). For M18-34, Sonic leads the way posting a 20.8% (down from 21.5%). NOW led with F18-34 delivering a 17.9% (down from 22.8%).

Calgary

CBC Radio One leads the way for A12+ with a 19.9% (up from 20.8%). 101.5 Today Radio is popular with females, taking the lead for F25-54 delivering a 10.1% share (down from 11.8%). For M25-54, X92.9 rules with a 9.5% (down from 9.9%). 101.5 Today Radio takes top spot for M18-34 delivering a 17.9%. Country 105 steps out front for F18-34 posting a 12.9%

Montreal

CHMP 98.5 FM is number one for A12+ (Franco) with a 23% share (up from 20.4%). For A12+ (Anglo) CJAD 800 is #1 with a 29.9% (up from 29.8%). 105.7 Rythme is tops with females, taking #1 spot for F25-54 (Franco) delivering a 16.3% share (down from 17.2%). For F25-54 (Anglo) The Beat 92.5 is, once again, way out in front with a 31.1% share (down from 32.3). For M25-54 (Franco), CHMP 98.5 FM is on top at a 21% share (up from 16.8%). For M25-54 (Anglo), CHOM is number one at 22.6% (down from 23.1%).

David Bray is president of Bray and Partners.