Bell joins Athletics Canada and Swimming Canada’s marketing partnership

The partnership aims to create marketing and sponsorship opportunities by enticing brands to engage with one of Canada’s most popular Olympic sports.
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Athletics Canada and Swimming Canada have launched a marketing partnership alongside Bell as its founding partner.

The partnership aims to create marketing, public relations, activation and sponsorship opportunities by enticing brands to engage with Canada’s two most participated-in and most internationally successful summer Olympic and Paralympic sports. Half of Canada’s 24 Olympic medals, and more than three-quarters of Canada’s Paralympic medals at the Tokyo 2020 Games came from athletics and swimming.

“In Canada, athletics and swimming count more than four million active participants, and together our organizations have been responsible for much of the country’s medal haul at recent Olympic and Paralympic Games,” said Mathieu Gentès, Athletics Canada interim CEO.

The organizations have already started to build new assets and opportunities for new partners to engage with the swimming community via digital and on-site opportunities. Bell has signed on for three years and will be recognized as title sponsor of the 2022, 2023, and 2024 Canadian Championships and Trials for both Athletics Canada and Swimming Canada.

The partnership opens the door for social and digital platform content integrations showcasing some of Canada’s best athletes.