Talon Outdoor is the most recent addition to the member roster of the Canadian Out-of-Home Marketing and Measurement Bureau (COMMB), with aims on growing its capabilities in Canada.

Talon Outdoor is an independent global OOH full-service agency, offering planning, investment and strategy services for OOH campaigns, as well as technology to manage digital and programmatic campaigns and creative services. Started in London in 2013, it has grown to key cities across America, Germany, Asia-Pacific, and the Middle East.

Jonathan Conway, COO for Talon America, says the company plans to leverage COMMB’s data, measurement, local market expertise and networking opportunities to build and grow its presence in the Canadian marketplace. For the time being, Talon plans to extending certain U.S. campaigns it is working on from the Talon America offices in New York into Canada.

Talon, like all COMMB members, now receives exclusive access to COMMB data, platforms, tools and member marketing services.