TheScore Bet takes its golf sponsorship to a higher level

A viewing lounge 100 feet above the course is one way the brand is activating at next week's RBC Canadian Open.
By Patti Summerfield
June 2, 2022

TheScore Bet is elevating its presence in its first year as the Official Gaming Partner of the RBC Canadian Open – in more ways than one.

In addition to its sponsorship, it is giving selected fans a first-of-its-kind on course viewing experience at the Canada’s Men’s Open Championship. TheScore Bet Skyline Seats will bring fans up to 100 feet above the RBC Canadian Open Championship to watch tournament action like never before, overlooking the 1st and 18th holes at St. George’s Golf and Country Club.

While elevated high above the course, tournament attendees will enjoy food, beverages, plus a bird’s eye view of the championship golf course and sweeping views of the Toronto skyline. The RBC Canadian Open takes place from Thursday, June 9 through Sunday, June 12.

Aubrey Levy, SVP of content and marketing for TheScore Bet, says this kind of activation, which is outside the norm for what might typically be seen at a major golf event, is meant to showcase how the brand is “innovating and consistently enhancing the fan experience, helping get fans into ‘Bet Mode’ offline as we do online.”

The 2022 RBC Canadian Open is the first event to take place during theScore Bet’s multi-year partnership with Golf Canada. The partnership provides theScore Bet with access to activate across Golf Canada’s high-profile events and national championships, which have been attracting a lot of interests from sponsors.

Tournament attendees will have the opportunity to secure Skyline Seats spots by visiting TheScore Bet’s other on-course activations, which include a branded putting challenge and members’ lounge. The seating structure hosts 22 people, who will be harnessed into their seats. The experience in the sky is 30 minutes with additional time allotted for embarking and disembarking.

TheScore Bet’s members lounge is a premium hospitality space with complimentary food and beverage that overlooks the 18th fairway. The Lounge will be open exclusively to active TheScore Bet account holders.

SDI Marketing supported TheScore Bet with its activations.