Institut de tourisme et d’hôtellerie du Québec (ITHQ) has not only renewed its assignment with Dialekta, but expanded the agency’s responsibilities into the rest of its marketing activities.

Operated by the Government of Quebec, ITHQ provides secondary-, college- and university-level education related to tourism, hotel management and restaurant management. Three years ago, it began working with Montreal-based Dialekta to handle its digital media assignment.

Following a new review of its business conducted by the government, ITHQ picked Dialekta to continue in its assignment, while also adding responsibilities for traditional and performance media, as well as SEO, for three more years.

Geneviève Roy, head of marketing and web for ITHQ, says it was looking for an “integrated vision” of media, as well as experience in performance marketing.

Though it specializes in performance marketing, Dialekta has evolved its offering to take more of a 360-degree view of the practice, incorporating not just digital platforms, but traditional ones like TV, radio and OOH. Other clients it has worked with include Desjardins, Bell Media and Brother.

“This demonstrates that our decision to become the benchmark 360 media agency in performance marketing is well received by advertisers and truly meets a market need,” says Yannick Manuri, partner and VP of customer experience at Dialekta.

Featured image by Jean Gagnon.