Orange Shirt Day, or the National Day for Truth and Reconciliation, on Sept. 30 is a day to recognize the legacy of residential schools and honor the system’s Survivors and their families.

This year, Meta has partnered with the Orange Shirt Society to launch a new augmented reality (AR) effect inspired by the experience of residential school survivor Phyllis (Jack) Webstad.

Webstad is Northern Secwpemc (Shuswap) from the Stswecem’c Xgat’tem First Nation (Canoe Creek Indian Band) and the founder and ambassador of the Orange Shirt Society. This year, the organization led a contest among Indigenous and non-Indigenous children across Canada for the image to be used in the AR effect.

The winning image was created by Grade 11 student Geraldine Catalbas from Ponoka, Alberta and features shoes that represent the children who died in residential schools with shoelaces transforming into an eagle that symbolises their freedom. The design was adapted in AR by Indigenous multi-disciplinary artist Josh Conrad. The effect lets people on Instagram look like they are wearing an orange shirt with the design featuring prominently on it.