Digital ad verification company Integral Ad Science (IAS) has added another new service to its ongoing partnership with TikTok.

The post-bid brand safety and suitability measurement solution brings transparency that allows brands and agencies to monitor the quality of their media buys on TikTok by showing advertisers that their media investments across TikTok are appearing next to content that is brand safe and suitable.

TikTok and IAS first partnered last year on a similar pre-bid solution that uses frame-by-frame video, audio, and text classification technology as a way to ensure campaigns are run near brand safe and suitable content on TikTok.. With this expansion, IAS now provides end-to-end support for marketers on TikTok, as well as measurement on viewability and invalid traffic.

The solution is powered by IAB Tech Lab’s Open Measurement Software Development Kit, which is designed to enable transparent third-party viewability and verification measurement for ads served to mobile apps and open web environments. The brand safety and suitability measurement solution uses artificial intelligence and machine learning brand safety technology, which combines video, audio, and text, to classify content on the feed at scale. In addition, it also delivers industry-aligned safety and suitability measurement in line with Global Alliance for Responsible Media (GARM) categories.