Rogers Sports & Media extends its restaurant OOH network

A deal with Oongalee adds more than 7,000 table-top screens to the company's portfolio.

Rogers Sports & Media has signed a deal with restaurant OOH advertising network Oongalee to represent the advertising inventory for its Gateways tabletop screens across Canada – and more than doubling the size of its network in the process.

Currently positioned in 7,000 bars and restaurants across 26 cities, the Gateways tabletop is a small, semi-pyramid-shaped device sits on a counter. In addition to menus and other information from the restaurant, it also provides programming, live streams of sports and interactive ads.

Brandon Kirk, VP of client solutions at Rogers Sports & Media, said in a statement that Oongalee’s inventory compliments the company’s existing OOH network. First established in 2021, the company’s out-of-home network currently has 6,000 digital faces. In addition to growing with large-format boards at Yonge-Dundas Square, much of it is largely place-based, focused on elevator, campus and salon screens, as well as 800 in bars and restaurants.

“Oongalee offers a unique opportunity for advertisers to engage directly with target demographics, influence purchases and facilitate interactions right from the table,” Kirk. “The new partnership provides added reach, and equally important, higher levels of engagement.”

Kirk adds that integrating Oongalee’s boards with the Rogers Enabled Data platform allows advertisers to buy against one of 16 pre-defined audience segments.

Oongalee boasts that the restaurant setting allows its screens to deliver dwell time of over an hour and reach 1 million monthly customers. Current restaurant partners include national chains like Boston Pizza, The Canadian Brewhouse and Denny’s, as well as smaller restaurants and taverns like Rebel, Twin Otter, Five & Dive and Hart’s Table. The company also expects its network to hit 40,000 screens by Q2 of this year.