Articles Tagged ‘Rogers Sports & Media’

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How Cityline is growing its digital lifestyle audience

Rogers Sports & Media is tapping some of the show’s most popular contributors to extend into new digital standalone series.

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Rogers’ Frequency Podcast Network unveils fall slate

The company is offering ad opps within nine new podcasts that are designed to appeal to a wide range of audiences.

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Blue Jays bolster Rogers’ Q2

Sports programming and Blue Jays baseball attributed to an 84% increase in media revenue for the quarter.

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Genesis Motors and TSC make car shopping easier

A one-hour special called TSC Auto Motives with Emma Hancock targets women and makes the car-buying process easier and more accessible.

Bell Media-Canadian Radio Broadcasters Join Together to Amplify

Over 400 radio stations collaborate for A Day to Listen

The partnership harnesses the power of radio to recognize National Indigenous History Month and enact change.

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Upfronts ’21: Rogers aims to take the friction out of ad buying

The broadcaster is focused on a less fragmented experience and programming based around big franchises.

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Canada’s Got Talent and Bachelor In Paradise Canada headline Citytv schedule

Rogers Sports & Media is reviving the talent competition series and has ordered a new Bachelor aftershow.

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Sportsnet eyes sponsor opportunities with new NHL studio

Rogers is moving hockey broadcasts out of the CBC building, offering more technology and integration opportunities.

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Rogers rebrands news radio stations as CityNews

All of the broadcaster’s local stations will have a unified brand with TV, but maintain the strengths of the platform.

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Ipsos readies Canadian launch of Iris

Rogers Sports and Media, IPG Mediabrands and Cossette Media are the first companies to sign on to the mobile-first measurement tool.

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Rogers names partners getting free ad space through “All In”

The new equity-focused CSR initiative provides free ad and creative services across all of Roger’s channels.

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Flexibility will be key to recovery of OOH spending

Integrated approaches, pivoting on campaigns and getting in on the programmatic wave will be needed to reinvigorate growth.

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Rogers Sports & Media enters (another) OOH partnership

Rogers’ Al Dark says the company is taking a “bullish” approach to investments in OOH as it partners with Vertical Impression’s residential network.

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Rogers Sports & Media enters OOH by acquiring Rouge Media Group

Rogers continues on a growth strategy by adding 2,600 signs in Canadian colleges and universities, resto-bars and salons.