Articles Tagged ‘Rogers Sports & Media’

MicrosoftTeams-image (20)

Upfronts ’21: Rogers aims to take the friction out of ad buying

The broadcaster is focused on a less fragmented experience and programming based around big franchises.

image015 (1)

Canada’s Got Talent and Bachelor In Paradise Canada headline Citytv schedule

Rogers Sports & Media is reviving the talent competition series and has ordered a new Bachelor aftershow.

Screen Shot 2021-06-07 at 10.20.04 AM

Sportsnet eyes sponsor opportunities with new NHL studio

Rogers is moving hockey broadcasts out of the CBC building, offering more technology and integration opportunities.

maxresdefault

Rogers rebrands news radio stations as CityNews

All of the broadcaster’s local stations will have a unified brand with TV, but maintain the strengths of the platform.

pexels-anete-lusina-6334598

Ipsos readies Canadian launch of Iris

Rogers Sports and Media, IPG Mediabrands and Cossette Media are the first companies to sign on to the mobile-first measurement tool.

rogers

Rogers names partners getting free ad space through “All In”

The new equity-focused CSR initiative provides free ad and creative services across all of Roger’s channels.

grey goose fly beyond ooh

Flexibility will be key to recovery of OOH spending

Integrated approaches, pivoting on campaigns and getting in on the programmatic wave will be needed to reinvigorate growth.

VI_CVID19_MediaCan02_623-622x349

Rogers Sports & Media enters (another) OOH partnership

Rogers’ Al Dark says the company is taking a “bullish” approach to investments in OOH as it partners with Vertical Impression’s residential network.

rougemedia

Rogers Sports & Media enters OOH by acquiring Rouge Media Group

Rogers continues on a growth strategy by adding 2,600 signs in Canadian colleges and universities, resto-bars and salons.

Macleans2

SJC Media takes over sales for Maclean’s, other mags

After buying the last of Rogers Sports & Media’s consumer titles last year, SJC Media brings direct sales in-house.

HfH2 PC Rogers

Rogers, PC unwrap Home for the Holidays

Hosted by Tessa Virtue, the special hosts athletes, musicians and celebrities to reach out to shoppers across multiple channels.

blank check

Audioboom enters Canada through Rogers Sports & Media partnership

The U.K.-based distributor and producer will officially allow Canadian brands to purchase ads through a homegrown partner.

Homepage_Image_V3

Canada’s four big broadcasters get behind HireBIPOC initiative

Network execs say this could be a step toward ensuring more diversity onscreen – which is also a win for brands.

rogers

ICYMI: Pinterest, Rogers Sports & Media make new commitments to social justice

Plus, Global adds new specials and a unique new comedy.