Dentsu’s revenue went up again in Q4, with growth in its technology offerings keeping the company optimistic despite economic uncertainty.

Organic revenue at Dentsu grew by 3.5% year-over-year in the three months ended Dec. 31, bringing its full year organic growth to 4.1%.

The company cited its plan to invest in its Customer Transformation & Technology group for the growth. The group of agencies – comprised of Dentsu Digital, Merkle and ISID – now accounts for 32.3% of company revenues, after growing by 17.5% in the 2022 fiscal year.

Outside of technology, Dentsu said its media agencies were also a strong growth driver, particularly in markets outside of Japan.

Organic growth was up 2.3% in the Americas, Dentsu’s second-largest region, in Q4 and 6.1% for the full year. The company reported that both its Customer Transformation & Technology and Media divisions had growth in the high single digits, with the latter benefiting from a “buoyant” ad market. The company’s creative agencies also had positive growth, largely due to expanding their scope with existing clients.

Despite economic uncertainty, Dentsu says its outlook for client spend in 2023 “remains solid,” thanks to its “position at the convergence of marketing, technology and consulting,” areas where client spend is expected to stay robust. In terms of guidance, the company is forecasting organic growth of 4% for the 2023 fiscal year.