Articles Tagged ‘Dentsu’
Predictions 2025: Scott Stewart urges industry to walk the responsible media talk
Media in Canada continues its look into the future of media, with the help of industry leaders.
Dentsu forecasts 5.9% rise in global ad spend in 2025
Canada growth is projected to be slow and steady for the next three years.
Behind the Buy: CIDC goes down new integrated path to reach women
The company’s latest 360-degree campaign aims to promote its role in protecting Canadians’ money.
Dentsu Canada and Optable partner to create Merkury
The new platform combines the media agency’s understanding of Canadians with the tech company’s data-sharing tools.
Initiative wins Unilever media account
The consumer goods company has appointed a roster of agencies in different countries.
Why Amex is making a bigger bet on social platforms
The brand’s latest campaign aims to attract small business owners.
Blue Ant makes changes to its Media Pulse team
The company has promoted the VP of partnerships, as well as hired two new executives.
Armstrong wants to highlight its cheese during BBQ season
The Saputo brand is rolling out a new campaign that includes a contest and a food truck in Ontario.
MiC Roundtable, Part 3: how the industry can thrive in the future
Industry leaders talk challenges they may face in five years.
MiC roundtable, Part 2: forecasting mass audiences and role of AI
Industry leaders discuss how media is evolving.
Media Roundtable, Part 1: current spend trends
Industry leaders discuss which channels they’re funneling marketing funds towards.
Cannes 2024: Dentsu and SkipTheDishes pick up Media Gold Lion
“Inflation Cookbook,” which helped families make healthy meals with on-sale grocery items, touted as the future of what media looks like by judges.
Dentsu and Tentree partner to help prevent uncontrolled fires with hashtag and AI
Following Wildfires uses proprietary tech and human expertise to help Canadians safeguard their communities.
Sarah Thompson and Dentsu Media part ways
While at the helm, Thompson helped the agency score contracts with major brands.
Big changes are afoot for live sports, say media buyers
Execs say there are a whole host of benefits and issues when it comes to streamers striking deals with sports leagues.
