Articles Tagged ‘Dentsu’

Back view of a young man with headphones posing in the city stre

Dentsu and Stingray sign global music partnership

The partnership covers digital audio, TV and music events, giving brands access to a global platform.

Yamamoto

Dentsu’s declines remain in double digits

The holding co is in the midst of a comprehensive review of its brands, as well as office space, shared services and more.

cunningham-extra

People Moves: The Globe and Mail, Dentsu and more

Plus, new SVP of business solutions Carmen Hunt was onboarded virtually at indie agency Horizon.

Loblaws

Sportsnet, Loblaw’s spread halftime cheer

Raps superstar Serge Ibaka will host a special dinner in lieu of commercials on the big Christmas Day game.

peter-osmenda-1227053-unsplash (1)

Dentsu dials back global ad spend forecast, but Canada still strong

The biggest drivers in Canada’s better outlook have been OOH and radio, both of which are growing more than expected.

robin-worrall-749755-unsplash

Canadian ad spend growth outpacing global average: Dentsu

Chief commercial officer Hisham Ghostine says while things are looking up for the country’s ad spend, platforms need to stay current.

samson-creative-91091-unsplash

Which agencies made the most acquisitions this year?

A normally low-key agency group made the biggest single acquisition of the year.

CarpathianPrince / Shutterstock.com

Canada’s ad spend to see modest gains: study

Dentsu predicts increasing growth in 2018 and 2019 after a flat year of media spend.

unnamed (2)

Gadoua leans heavily on TV in new awareness campaign

The Quebec bread brand paired with Groupe V for activations on its linear and digital properties.

DI_TIFF_Tenors

Why D’Italiano brought the tenors back

The bread brand is diving into experiential after a year of experimenting with its media spend.

Tenors

Why D’Italiano is singing a more digital tune

The bread brand has launched a live stream operatic ad, the latest in a series of promotions since becoming more digitally focused last fall.

STAPLES CANADA INC. - Staples kicks-off back-to-school dance

Parents aren’t the only ones buying big for back to school

Staples is bringing a more focused digital approach to its biggest digital media buy to date.

staples new campaign

Staples casts wider net with new campaign and tweaked logo

The business supply retailer’s new slogan “Make More Happen” is the first change to its tagline in over 10 years.

Lexuspuppet

Lexus goes for the heartstrings

The car co is looking to connect on a more emotional level with its new campaign, which features two puppets.