Articles Tagged ‘Dentsu’
Cossette, Publicis win Best of Show honours at MIAs
Ben Seaton was also recognized for his contribution as Media Leader of the Year.
Chevrolet designed Blue Jays campaign to work – win or lose
The ‘High IQ Baseball Fan’ activation was ‘supercharged’ by the team’s extended season.
Introducing the 2025 Media Innovation Awards shortlist
Winners will be announced at a gala affair on November 26.
Horizon Media and Havas join forces to launch Horizon Global
The venture launches on the heels of Omnicom’s IPG acquisition obtaining final approval this week.
Exclusive: Criteo hires former Dentsu exec to lead business in Canada
Janine Flaccavento will be responsible for expanding Criteo’s footprint in this country and leading the retail media team.
WPP Media lands Mastercard account
The agreement ends the brand’s decade-long partnership with Dentsu-owned Carat.
OMD remains the leading Canadian media agency network: COMvergence
The latest report tallies 2024 billing and market share in Canada for all media agencies and groups.
Subway taps nostalgia with Netflix partnership for Happy Gilmore 2
The brand aims to increase foot traffic by capitalizing on Canadians’ emotional attachment to the film franchise.
Upfronts 2025: WBD shares details of new ad solutions
The network also announced that its streaming service Max will revert to its original name.
People Moves: Dentsu Americas media CEO leaving agency
Plus, Sparks Foundry announces a new SVP of media planning.
COMvergence reports a slowdown of acquisitions in 2024
Acquisition of small- to mid-sized firms indicates a preference for agile teams rather than large-scale consolidations.
AI this week: Cairns Oneil invests in AI, Dentsu signs EU pact
Plus, CMA launches new AI resources.
Industry News: Publicis Media wins global LinkedIn business
Meanwhile in streaming, Pluto TV launches a FAST comedy channel in Canada.
Pandora consolidates its global media account with Dentsu
The companies first began their relationship in 2016.
Predictions 2025: Scott Stewart urges industry to walk the responsible media talk
Media in Canada continues its look into the future of media, with the help of industry leaders.
