Articles Tagged ‘Dentsu’

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How Dentsu has been progressing on diversity in Canada

The company has released a Canada-specific addendum to its parent company’s DEI report.

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Dentsu hires a trio of new VPs

The new additions will provide leadership across the group’s agencies in three key practice areas.

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Dentsu and DAZN tap podcasters to create a new soccer show

The sports streamer teams up with Footy Prime to promote its soccer broadcasts and expand into podcast advertising.

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Canadian ad spend one of the fastest growing in 2021: report

Dentsu’s Global Ad Spend Forecast report indicates an impending recovery for the Canadian ad market, and continued growth into 2022 driven by digital.

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Upfronts ’21: Rogers aims to take the friction out of ad buying

The broadcaster is focused on a less fragmented experience and programming based around big franchises.

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President’s Choice is making a big TikTok play

In one of the brand’s biggest partnerships to date, it is betting on the platform to spread the word about its on-trend Yuzu products.

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Dentsu Canada expands relationship with Magnite

The partnership with the SSP enables the agency to up its focus on CTV and leverage programmatic and addressability in their buys.

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Future Focus 2021 and the age of assisted commerce: report

iProspect’s latest report highlights the coming-of-age of assisted commerce and how it benefits brand advertising.

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Facebook has put global media up for review

The social platform is the second largest advertiser globally, after Google, in their shared sector.

Dentsu Aegis Network-iProspect Canada appoints Dan Kalinski as C

How iProspect’s relaunch fits with the agency’s Canadian ambitions

CEO Dan Kalinski explains why an end-to-end agency focused on performance is in line with what clients are looking for.

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Dentsu prepares to restructure after a tough Q4

Organic growth was down 11.6%, but plans for permanent cost reductions and a simplified structure are now underway.

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How brands are making the most of the Super Bowl

Some brands are opting out, with others opting in for the first time. How are they all standing apart?

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Dentsu and Stingray sign global music partnership

The partnership covers digital audio, TV and music events, giving brands access to a global platform.