Articles Tagged ‘Dentsu’

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Upfronts ’21: Rogers aims to take the friction out of ad buying

The broadcaster is focused on a less fragmented experience and programming based around big franchises.

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President’s Choice is making a big TikTok play

In one of the brand’s biggest partnerships to date, it is betting on the platform to spread the word about its on-trend Yuzu products.

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Dentsu Canada expands relationship with Magnite

The partnership with the SSP enables the agency to up its focus on CTV and leverage programmatic and addressability in their buys.

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Future Focus 2021 and the age of assisted commerce: report

iProspect’s latest report highlights the coming-of-age of assisted commerce and how it benefits brand advertising.

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Facebook has put global media up for review

The social platform is the second largest advertiser globally, after Google, in their shared sector.

Dentsu Aegis Network-iProspect Canada appoints Dan Kalinski as C

How iProspect’s relaunch fits with the agency’s Canadian ambitions

CEO Dan Kalinski explains why an end-to-end agency focused on performance is in line with what clients are looking for.

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Dentsu prepares to restructure after a tough Q4

Organic growth was down 11.6%, but plans for permanent cost reductions and a simplified structure are now underway.

Uber Eats Wayne's World

How brands are making the most of the Super Bowl

Some brands are opting out, with others opting in for the first time. How are they all standing apart?

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Dentsu and Stingray sign global music partnership

The partnership covers digital audio, TV and music events, giving brands access to a global platform.

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Dentsu’s declines remain in double digits

The holding co is in the midst of a comprehensive review of its brands, as well as office space, shared services and more.

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People Moves: The Globe and Mail, Dentsu and more

Plus, new SVP of business solutions Carmen Hunt was onboarded virtually at indie agency Horizon.

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Sportsnet, Loblaw’s spread halftime cheer

Raps superstar Serge Ibaka will host a special dinner in lieu of commercials on the big Christmas Day game.

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Dentsu dials back global ad spend forecast, but Canada still strong

The biggest drivers in Canada’s better outlook have been OOH and radio, both of which are growing more than expected.