Publicis once again credited its growing data and technology practices for helping it deliver higher revenue in Q1, despite current economic conditions.

Organic revenue grew by 7.1% in the three months ended March 31, despite being compared to a strong period in the previous year where organic revenue grew by 10.5%.

Roughly one-third of the company’s revenue now comes from its data and technology offerings, with revenue at data specialist Epsilon up 10% and digital transformation consultancy Publicis.Sapient up 11%. Over the last three years, Q1 organic revenue has grown by 24% at Epsilon and 28% at Publicis.Sapient.

“Our differentiated revenue mix, with one third in data and tech, allowed us to grow faster than both the industry and the global economy in the last three years,” said Arthur Sadoun, chairman and CEO of Publicis Groupe. “Not only do those capabilities at scale lead us to outpace competition, but they also set us apart in the way we go to market,” referring to how data and tech capabilities are integrated with the company’s creative and media offerings.

Those offerings also continued to perform well, with media revenue growing by “high single digits” in Q1 and creative up by “mid-single digits.”

By region, organic revenue was up by 5.7% in North America, where Publicis had “very solid performance” across divisions. Both media and creative had “mid-single digit” growth, with Epsilon delivering double-digit growth. Revenue from Publicis.Sapient was up 8%.

Looking forward, Publicis offered guidance of between 3% and 5% organic growth for the full year, despite the challenging macroeconomic environment.