Elevate Media Group, an agency focused on connecting with 2SLGBTQI+ audiences, has recently won a roster of new clients across fashion, health and entertainment categories.
In addition to providing a full range of integrated services for clients, Elevate also publishes IN Magazine, which is a key part of several of the assignments.
Among the new clients is Puma, for whom Elevate will be producing branded and unbranded content for IN Magazine, part of a broader Pride campaign that will also include influencer relations.
Pharma brand Merck and its Gardasil 9 HPV vaccine will also be sponsoring IN Magazine‘s “Pride Hub” feature. The annual piece is a national, digital directory of Pride events and initiatives from across the country where visitors can find information from local Pride centres and networks. The pharmaceutical company is working with Elevate to amplify its messaging through digital activations.
Anova Fertility & Reproductive Health has engaged Elevate Media Group to create a campaign around its Pride Parenthood program, which aims to help 2SLGBTQI+ parents overcome the challenges they may face when it comes to starting a family. The annual campaign includes video production, influencer marketing, branded and unbranded content for IN Magazine and sponsorship of a national 2SLGBTQI+ community resource directory.
Rounding out the list of new clients, Elevate Media Group and IN Magazine have recently won new work from the Toronto Symphony Orchestra, MUBI, Canada Council for the Arts, Stratford Festival, GUESS and the Rainbow Registered program by Canada’s 2SLGBTQI+ Chamber of Commerce (CGLCC).
Benjamin Chafe, the agency’s director of business development, says, “It’s been a year of monumental growth for Elevate Media Group and IN Magazine. We’re beyond thrilled to welcome new corporate partners and to connect them with 2SLGBTQI+ Canadian audiences.”
Elevate Media Group plans to continue educating and guiding businesses and brands on how to authentically engage with 2SLGBTQI+ communities, with the goal of causing a ripple effect where marketing campaigns use their power for social good.
