The Women’s College Hospital Foundation (WCHF) has selected Empathy as its media AOR.

The agency was selected following an RFP process. The foundation previously handled its advertising in-house.

Empathy’s mandate includes insights, media strategy, planning, buying and full cycle campaign measurement. The expectation and goals will vary from campaign to campaign, but broadly speaking, the hiring of the agency is part of the foundation’s goal to elevate the brand externally in the community, as well as internally.

WCHF is the fundraising arm of Toronto’s Women’s College Hospital, focused women’s health research and clinical care.

Empathy is in the early stages of planning but expects to have new work for WCHF in market later this summer.

Featured image by Dimitri Jorgji.