Believeco has hired Laura Lewandowski as EVP of media.

Lewandowski will join the firm’s senior leadership and lead its media team with an eye towards bringing “creative and effective media solutions to our clients,” she says.

Believeco was created late last year when Arlene Dickinson consolidated her own Venture Communications with PR firm Argyle, strategic marketer Brightworks, integrated branding shop Zync, brander Revolve and Indigenous advisory firm Castlemain.

Lewandowski is coming off of nearly eight years at OMD Canada, the last three of which were spent as the agency’s managing director. Her clients over the course of 20 years in the industry have included PepsiCo, Unilever and TD. She also serves on the Ad Club of Canada’s Women in Leadership Committee. 

Mark Carpenter – who himself joined Believeco earlier this year as president of delivery – said Lewandowski’s knowledge and experience across all types of media has the agency “excited about the solutions that her leadership will bring to bear for Believeco’s clients across North America.”