Quebec City-based L’Antidote Médias has hired Bernard Laberge as VP of content and strategy.

Joining the agency on Monday, Laberge will lead the practices at the agency. Micaël Minguy Bédard, general manager and partner at L’Antidote, adds that the hiring will allow the agency to position itself as “an avant-garde and leading player” with its clients along its growth process.

Prior to joining the agency, Laberge spent 17 years at Cogeco, where he worked at several of its radio stations across Quebec, first as an on-air host and later as programming director.

L’Antidote provides media placement services in both traditional, digital and direct formats. Its clients have included Volvo, Baton Rouge Steakhouse & Bar, Archibald and Ville de Quebec.

“The arrival of Bernard Laberge in the team of L’Antidote Médias is excellent news, explains Micaël Minguy Bédard , general manager and partner in the company.