Technology news outlet MobileSyrup is looking to expand its reach outside of its website with the launch of Antenna, a new weekly newsletter.

The free newsletter will cover major tech stories both in Canada and globally, with a particular focus on the most popular content categories on the website, including gaming, streaming and mobile devices. It will be overseen by editor-in-chief Patrick O’Rourke and was created by news editor Jon Lamont.

“Our dedicated tech newsletter was launched in response to reader demand for topline stories they can easily digest during their busy workday,” O’Rourke said. “Our audience wants to stay up to speed on all-things tech, from the latest smartphones and wearables to gaming culture and electric vehicles. Antenna will help inform their next purchase.”

Antenna will be ad-supported, featuring in-newsletter branded content, title sponsorship, big box ads, market research polling and standalone content exclusive to newsletter subscribers.

“MobileSyrup has a distinctly Canadian, authoritative voice, and the launch of this newsletter allows Patrick and his team to share their top tech stories with new audiences in a bite-size format that readers can digest in 10 minutes or less,” said Mitch Dent, EVP of media solutions and group publisher at Blue Ant Media. “Antenna will provide our advertising partners with a unique opportunity to cut through the cluttered media landscape and speak directly to MobileSyrup’s hyper-engaged audience in a more authentic and meaningful way.”

Pre-launch efforts have resulted in a mailing list that numbered over 60,000 subscribers before the first edition of Antenna went out today. Smart home company RYSE sponsored the first newsletter, receiving both title sponsorship and a branded content piece.

According to Blue Ant, MobileSyrup’s website earns over 3 million monthly pageviews from 2 million unique users, with 90% of its traffic coming from Canada.

In another effort to extend its coverage to other channels, at the end of May, MobileSyrup launched a new YouTube series called “The Tech Effect,” which explores topics in tech that have so far included personal data, diversity in video games, mobile phone addiction and the environmental impact of electric vehicles. MobileSyrup is seeking sponsorship for the series, which has gained nearly 840,000 views over four episodes.