Quebecor Out-of-Home is expanding its offering in Montreal with taxi advertising.

The company now has 100 digital video screens on a fleet of 50 taxis. The screens offer both mobility and flexibility, delivering contextualized advertising through multiple creative executions. Quebecor is also offering fast turnaround times so advertisers can quickly change and update their ad messages.

“Displayed at eye level, taxi ads grab people’s attention, efficiently reaching both drivers and pedestrians in different phases of their purchase path,” says Michel Drouin, general manager of business development for Quebecor Out-of-Home. He cited a study from out-of-home company JC Decaux that found mobile advertising billboards increase visual contact by at least 37%.

Quebecor says that taxis provide maximum exposure at a modest cost, as they drive throughout neighbourhoods in the Greater Montreal Area. Notably, 75% of taxi rides take place in the boroughs of Côte-des-Neiges-Notre-Dame-de-Grâce, Mercier-Hochelaga-Maisonneuve, Montréal-Nord, Outremont, Plateau-Mont-Royal, Rosemont-La Petite-Patrie, Villeray-Saint-Michel-Parc-Extension and Ville-Marie, along with Montréal-Trudeau International Airport. According to a Taxelco study, from Sept. 2022 to Jan. 2023, 67% of rides happened between 7 a.m. and 6 p.m.

Quebecor’s out-of-home network also includes 148 digital transit shelter screens and over 4,000 static transit faces across the province, as well as bus formats on vehicles in the South Shore, Laval, Sherbrooke and Lévis markets.