
McDonald’s continues to dominate the TV charts, once again landing in the top spot for the week of September 4 to September 10, 2023, according to media monitoring co. AdEase.
The QSR has been on a bit of a promotion spree, touting its Mighty McMuffin and Crispy Ranch menu items on TV alongside radio, where it also landed in the top three advertiser list.
The second most active advertiser for the week was Tim Horton’s, for a second week in a row. The chain continued to promote its Pumpkin Spice Latte, as well as its new anytime Savoury Twist snacks.
In third place was Leon’s Furniture, which moved up from #6 last week.
Similar to the previous week, the top categories on a national level were Quick Service Restaurants, Furniture Stores, and TV & Streaming Services.
Vancouver
Top Advertisers
1. Mcdonalds Corporation: 1297 (1)
2. Leon’s Furniture: 886 (2)
3. Tim Horton’s: 578 (4)
4. Doordash Inc.: 557 (5)
5. Encorp Pacific (Canada): 507 (8)
6. The Brick Warehouse Corporation: 436 (6)
7. Subway Restaurants: 430 (19)
8. Dulux Canada: 359 (-)
9. Pandora Jewelry: 327 (56)
10. Nissan Dealers Association: 325 (34)
Top Categories
1. Quick Serve Restaurants: 3173 (1)
2. Furniture Stores: 1746 (2)
3. Recycling: 639 (7)
4. Food Delivery Services: 627 (6)
5. Pain Relief Medication: 599.33 (9)
6. TV & Streaming Services: 553.25 (5)
7. Department Stores: 549 (8)
8. Chequing Accounts: 523 (3)
9. Jewelry Stores: 476 (27)
10. Online Travel Agency: 426 (11)
Calgary
Top Advertisers
1. Mcdonalds Corporation: 1651 (1)
2. Leon’s Furniture: 1028 (4)
3. The Brick Warehouse Corporation: 749 (2)
4. Tim Horton’s: 570 (5)
5. Doordash: 530 (6)
6. Subway Restaurants: 422 (14)
7. Pandora Jewelry: 327 (56)
8. Save-on-foods: 323 (17)
9. Dulux Canada: 311 (-)
10. Dairy Queen Corporation: 300 (11)
Top Categories
1. Quick Serve Restaurants: 3436 (1)
2. Furniture Stores: 2305 (2)
3. Food Delivery Services: 760 (3)
4. Pain Relief Medication: 572.33 (9)
5. TV & Streaming Services: 565 (6)
6. Chequing Accounts: 525 (4)
7. Department Stores: 477 (8)
8. Grocery Stores & Supermarkets: 465 (11)
9. Jewelry Stores: 422 (18)
10. Domestic Trucks: 405 (14)
Toronto
Top Advertisers
1. Leon’s Furniture: 1422 (3)
2. Ontario Lottery And Gaming Corporation: 1101 (7)
3. Mcdonalds Corporation: 1054 (1)
4. Interprovincial Lottery Corporation/ilc: 828 (2)
5. Tim Horton’s: 589 (5)
6. Crave TV: 563.5 (53)
7. Doordash: 532 (6)
8. The Brick Warehouse Corporation: 474 (4)
9. Subway Restaurants: 411 (25)
10. Advil: 364 (14)
Top Categories
1. Quick Serve Restaurants: 3162 (1)
2. Furniture Stores: 2677 (2)
3. Lottery Draws: 1354 (6)
4. TV & Streaming Services: 1315.33 (3)
5. Online Casinos: 987 (5)
6. Jewelry Stores: 753 (10)
7. Food Delivery Services: 674 (7)
8. Pain Relief Medication: 655.33 (13)
9. Grocery Stores & Supermarkets: 614.99 (9)
10. Chequing Accounts: 560 (4)
Montreal
Top Advertisers
1. Iga Food Stores: 1062.5 (1)
2. Mcdonalds Corporation: 951 (2)
3. Tim Horton’s: 657.5 (3)
4. The Source Electronics: 492 (5)
5. Subway Restaurants: 440 (17)
6. Doordash: 381 (7)
7. Jobillico: 365 (59)
8. Tims Financial: 339.5 (12)
9. Interprovincial Lottery Corporation/ilc: 322 (6)
10. BCE (Bell): 317 (4)
Top Categories
1. Quick Serve Restaurants: 2666.5 (1)
2. Grocery Stores & Supermarkets: 1259.01 (2)
3. Furniture Stores: 737.33 (3)
4. Electronic Stores: 604 (4)
5. TV & Streaming Services: 486 (7)
6. Department Stores: 454.5 (15)
7. Cold Cereal: 428 (55)
8. Chequing Accounts: 418 (5)
9. Online Travel Agency: 398 (8)
10. Pain Relief Medication: 397.66 (12)
Canada Specialty
Top Advertisers
1. Tim Horton’s: 2145.5 (1)
2. Mcdonalds Corporation: 1596 (2)
3. Downy: 1425 (6)
4. Peloton Interactive, Inc.: 1421 (3)
5. L’oreal Paris: 1305 (13)
6. Tide: 1165 (16)
7. Crave TV: 1122 (22)
8. Subway Restaurants: 1109 (52)
9. The Brick Warehouse Corporation: 969 (7)
10. Poshmark Canada: 935 (11)
Top Categories
1. Quick Serve Restaurants: 8110.5 (1)
2. TV & Streaming Services: 3306.59 (2)
3. Furniture Stores: 2579 (3)
4. Dine-in Restaurants & Bars: 1943 (4)
5. Online Casinos: 1702 (5)
6. Cold Cereal: 1441 (30)
7. Home Gym: 1421 (7)
8. Pain Relief Medication: 1336.33 (15)
9. Chequing Accounts: 1318 (8)
10. Domestic Trucks: 1286 (16)