Humi has announced its first venture into professional sports sponsorship, signing on as the preferred software partner of Canucks Sports & Entertainment.

Through this new sponsorship, the payroll, HR and benefits platform is seeking to build brand awareness with Canadian companies and their employees with an integrated ad campaign. The deal has the potential to become multi-year.

The partnership is being promoted with a media plan that includes billboards, rinkboards at Vancouver’s Rogers Arena, bus shelters and buses. Working with Wirtz Media as their media buying partner, the campaign was created by Humi’s internal marketing team.

Canucks Sports & Entertainment operates in the West to provide entertainment in multiple venues in British Columbia, including NHL games.

Image via @RogersArena on X