Articles Tagged ‘NHL’

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Ram, Canadian Tire partner with Sportsnet for fantasy hockey

No fans in the stands? No problem, say two major brands.

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Nestle’s breakaway deal with the NHL

The CPG co. is kicking off it’s first-ever partnership with the association by immersing its hero confectionary brand Kit Kat into commercial breaks.

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Little Caesars clinches a sponsorship spot with the NHL

The pizza brand, which has a storied hockey history, decided to take a “media-first” approach to the sponsorship given next season’s uncertainty.

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ICYMI: Andree Lau to leave HuffPost

Plus, Metro Morning gets a new host, and the NHL’s return to play could involve as much as six games per day in August.

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Kruger uses “Rolling it Forward” message to expand on NHL partnership

The CPG giant didn’t initially have a paid media campaign for its NHL sponsorship this year, but now it’s seized the opportunity.

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The NHL reveals its content plans going forward

Social content, classic games and e-sports are all part of the league’s programming strategy.

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The latest in cancellations: Sports, U.S. Upfronts and more

As businesses and bodies take measures against COVID-19, the media and entertainment industries have made significant changes.

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What the NBA’s suspension could mean for advertisers

As the NHL still has yet to make a decision on the remainder of the season, there are several scenarios that could play out with advertisers.

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Women’s game drives gains for All-Star Weekend

Aside from being the first Weekend to feature a women’s game (which helped lift the Skills Comp by 20%), the event also featured unique ad placements.

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Molson aims to engage fans with extended NHL partnership

A new fan engagement activation planned for the NHL beer partner is aimed at drawing new audiences countrywide.

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NFL action tops Canadian TVs: Numeris

Over the holiday period viewership was down overall but Canadians tuned in for both NHL and NFL action.

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Labatt takes on NHL sponsorship rights

The deal will extend Budweiser’s hockey-centric positioning to major events and give more visibility to the Mike’s Hard brand.

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Nutrl says cheers to the NHL

Now both the official vodka and vodka soda of the NHL, the deal is indicative of changing beverage trends among young drinkers.

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Honda renews sponsorship with NHL

The brand says its goal to reach a younger demo aligns with NHL audiences and partnership has driven sales for the automaker.

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Esso, Safeway and others join NHL for Heritage Classic

Brands are leaning into experiential and tech for this year’s two-day fan event.