Articles Tagged ‘NHL’

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Kruger’s new initiative goes all the way from minor hockey to the NHL

To show how it’s supporting minor league hockey, the brand is rolling out a major media buy and extended NHL partnership.

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Sportsnet and EA Sports team up on branded content series

It’s the first time EA Sports has worked with the network in an effort to promote its new game.

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Skip buys big to boost NHL partnership

As the delivery app brings arena food to living rooms, it’s sparing no expense on TV, digital and social.

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Sobeys strikes an NHL deal

Voilà‘s deal with the Leafs and the NHL rounds out what has been a dominant media campaign in the GTA.

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The die is cast: Playoffs round one schedule is finalized

Three Canadian teams are still in it to win it.

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Ram, Canadian Tire partner with Sportsnet for fantasy hockey

No fans in the stands? No problem, say two major brands.

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Nestle’s breakaway deal with the NHL

The CPG co. is kicking off it’s first-ever partnership with the association by immersing its hero confectionary brand Kit Kat into commercial breaks.

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Little Caesars clinches a sponsorship spot with the NHL

The pizza brand, which has a storied hockey history, decided to take a “media-first” approach to the sponsorship given next season’s uncertainty.

Andree Lau

ICYMI: Andree Lau to leave HuffPost

Plus, Metro Morning gets a new host, and the NHL’s return to play could involve as much as six games per day in August.

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Kruger uses “Rolling it Forward” message to expand on NHL partnership

The CPG giant didn’t initially have a paid media campaign for its NHL sponsorship this year, but now it’s seized the opportunity.

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The NHL reveals its content plans going forward

Social content, classic games and e-sports are all part of the league’s programming strategy.

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The latest in cancellations: Sports, U.S. Upfronts and more

As businesses and bodies take measures against COVID-19, the media and entertainment industries have made significant changes.

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What the NBA’s suspension could mean for advertisers

As the NHL still has yet to make a decision on the remainder of the season, there are several scenarios that could play out with advertisers.

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Women’s game drives gains for All-Star Weekend

Aside from being the first Weekend to feature a women’s game (which helped lift the Skills Comp by 20%), the event also featured unique ad placements.

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Molson aims to engage fans with extended NHL partnership

A new fan engagement activation planned for the NHL beer partner is aimed at drawing new audiences countrywide.