Articles Tagged ‘NHL’

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NHL approves the addition of on-jersey ads

The chance to create “moving rink boards” will be an attractive new opportunity for existing sponsors, experts believe.

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NHL taps into hockey fans’ conversations on Clubhouse

The audio app is one way the league has been using social to help develop the younger side of hockey’s fanbase.

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SkipTheDishes uses in-game integration to improve the playoff viewing experience

The league’s official food delivery app is using special in-broadcast ads to make ordering during a game easier.

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Canada Life the new naming sponsor for the Winnipeg Jets stadium

The 10-year agreement officially starts on Canada Day, though Bell MTS remains on as the venue’s telecom partner.

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NBA ranks first among newcomers to Canada: study

The NHL comes in a close second overall, although Canada’s national sport still ranks number one among South Asian newcomers.

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Sportsnet expands Stanley Cup programming

The network has developed new TV and digital content to create “shared experiences” for fans, as well as new opportunities for sponsors.

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Clorox signs sponsorship promoting the NHL’s ‘new normal’

In addition to ad placements, the brand will provide products and messaging so the league can keep arenas clean and safe.

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NHL’s return scores top shelf with viewers: Numeris

The season opener between the Leafs and Canadiens was the most-watched broadcast in Canada, with other games taking several of the top spots regionally.

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SkipTheDishes becomes the NHL’s official food delivery app

The brand will deepen its integration with the game through an increased presence in arenas and broadcasts.

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How Canadian Tire is keeping its NHL presence felt

The retailer has found silver linings in changes to this season, be it in new broadcast angles or finding new games to sponsor.

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Kruger’s new initiative goes all the way from minor hockey to the NHL

To show how it’s supporting minor league hockey, the brand is rolling out a major media buy and extended NHL partnership.

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Sportsnet and EA Sports team up on branded content series

It’s the first time EA Sports has worked with the network in an effort to promote its new game.

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Skip buys big to boost NHL partnership

As the delivery app brings arena food to living rooms, it’s sparing no expense on TV, digital and social.

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Sobeys strikes an NHL deal

Voilà‘s deal with the Leafs and the NHL rounds out what has been a dominant media campaign in the GTA.

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The die is cast: Playoffs round one schedule is finalized

Three Canadian teams are still in it to win it.