Articles Tagged ‘NHL’
Wiser’s NHL partnership returns with new cross-channel campaign
The media mix runs across broadcast, digital, audio, social and OOH for the full season.
Sports Moves: New sponsorships for NHL, Team Canada, Toronto Tempo
The brand partnerships include Norqain watches, GoodLife Fitness and TurboTax Canada.
Sports Moves: Curling Canada extends partnership with Days Inns
Plus, the NHL makes Corpay its official foreign exchange provider.
NHL launches hockey skills YouTube series
The 9-episode ‘NHL Hockey Academy’ is co-branded with the league’s official sports drink partner Bodyarmor.
Industry News: Enterprise extends partnership with the NHL
Plus, Alterra Mountain Company gives Icebreaker and Smartwool marketing access to select properties in Canada.
SiriusXM Canada unveils 2025-26 NHL season coverage
Starting Tuesday, the NHL Network Radio channel will feature expert analysis and live play-by-play of every game.
YouTube series follows Stanley Cup champs bringing the trophy home
The short videos, co-branded with the NHL’s vehicle partner, Hyundai, will also be made available to broadcast partners.
Canadian NHL fans most likely to watch on live, linear TV: Vividata
The annual study breaks down hockey fans by team, market – and passion.
Sports Moves: Toyota Canada becomes presenting partner of 1st NSL final
Meanwhile, Dr Pepper Canada teams up with Ottawa’s Canadian Tire Centre sports and entertainment arena.
Behind the Buy: Social pushes Giuseppe ‘Practice with a Pro’ nationwide
The campaign represents the brand’s largest social media and influencer effort in Canada to date.
Sony has been named an Official NHL Technology Partner
The multiyear global tech partnership aims to enhance the league’s fan experience with Sony Hawk-Eye Technology and camera innovations.
Pizza Pizza expands its presence in Western Canada
The brand has become the official pizza partner of the Winnipeg Blue Bombers, strengthening its “Score a Slice” deal in the region.
AutoTrader signs multi-year Canadian deal with the NHL
The brand will gain prominence on Digital Enhanced Dasherboards during regular season and playoff games in Canada.
Canadian NHL partners activate to engage fans during Stanley Cup Playoffs
Plus, Tim Hortons is featuring players Nathan McKinnon and Sidney Crosby in its “Retrospective Rookie Card” campaign.
Toronto Star boosts its ad business with Chop Steakhouse & Bar partnership
The restaurant chain has inked a one-year advertising sponsorship deal with the daily.
