Articles Tagged ‘NHL’

Barrie

Kruger uses “Rolling it Forward” message to expand on NHL partnership

The CPG giant didn’t initially have a paid media campaign for its NHL sponsorship this year, but now it’s seized the opportunity.

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The NHL reveals its content plans going forward

Social content, classic games and e-sports are all part of the league’s programming strategy.

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The latest in cancellations: Sports, U.S. Upfronts and more

As businesses and bodies take measures against COVID-19, the media and entertainment industries have made significant changes.

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What the NBA’s suspension could mean for advertisers

As the NHL still has yet to make a decision on the remainder of the season, there are several scenarios that could play out with advertisers.

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Women’s game drives gains for All-Star Weekend

Aside from being the first Weekend to feature a women’s game (which helped lift the Skills Comp by 20%), the event also featured unique ad placements.

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Molson aims to engage fans with extended NHL partnership

A new fan engagement activation planned for the NHL beer partner is aimed at drawing new audiences countrywide.

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NFL action tops Canadian TVs: Numeris

Over the holiday period viewership was down overall but Canadians tuned in for both NHL and NFL action.

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Labatt takes on NHL sponsorship rights

The deal will extend Budweiser’s hockey-centric positioning to major events and give more visibility to the Mike’s Hard brand.

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Nutrl says cheers to the NHL

Now both the official vodka and vodka soda of the NHL, the deal is indicative of changing beverage trends among young drinkers.

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Honda renews sponsorship with NHL

The brand says its goal to reach a younger demo aligns with NHL audiences and partnership has driven sales for the automaker.

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Esso, Safeway and others join NHL for Heritage Classic

Brands are leaning into experiential and tech for this year’s two-day fan event.

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Surex ups its ad game with the Ottawa Senators

The Canadian insurance broker continues its digital focus as it expands in Ontario, marking its first big national branding play.

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What’s unique about Canadian sports streaming?

When it comes to online sports, there are riches in niches.

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Sportsnet, TSN finalize regional hockey schedules

The two networks will split coverage for most of Canada’s teams – but after a big year for basketball and tennis, other sports are nipping at hockey’s skates.

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Canadian NHL teams bring the ratings for round one

Homegrown teams have since been eliminated, but not before drawing in big numbers.