Teads has launched a suite of AI-powered solutions that power connected TV (CTV), performance and contextual strategies for advertisers and publishers. The global omnichannel cloud-based platform’s new lower-funnel tools include Teads Conversions, Teads Data Suite powered by Contextual Intelligence, and Teads AI Creative Lab.
The launch of Teads Conversions comes after a successful beta program with over 150 campaigns spanning 35 markets. During the test, Teads Conversions used predictive AI to connect awareness with quality traffic to increase website conversions by optimizing campaigns in fraud-free environments. Results of the test include the achievement of clients’ cost-per-action goals in 75% of the campaigns across such verticals as entertainment, travel, e-commerce and telecommunications service providers.
The AI-powered Data Suite powered by Contextual Intelligence is a cookieless toolkit featuring the Cookieless Translator. It is based on 150 billion daily contextual data signals from premium publishing partners. Teads claims that more than 70% of media campaigns now leverage Teads cookie-based signals. The data suite has been designed to give advertisers and publishers the ability to simplify the way they plan, activate and measure via cookieless solutions well beyond the 2024 demise of third-party cookies.
The third part of the new suite is Teads AI Creative Lab, which automatically creates different ad sizes and lengths so that the ad stays true to a brand’s essence and vision. It gives advertisers the ability to transform a single image into different ad formats that are tailored to different scenarios and audiences. Automating the AI-driven creation of multiple variations, Teads then uses Dynamic Creative Optimization (DCO) and real-time data to understand each viewer and tailor ad content, including visuals, language and call-to-action.
Teads’ cloud-based, omnichannel platform enables programmatic digital advertising across a global ecosystem. The platform has recently expanded its connected TV presence beyond the U.S. to Canada, Brazil, France, Germany, Italy, Mexico, Spain and the UK. It is now rolling out the CTV offering across Asia-Pacific (APAC), starting with Australia, India, New Zealand and South Korea. The CTV expansion provides advertiser access to genre-targeting segments derived from users’ online content preferences.
