Articles Tagged ‘Teads’
Industry News: Teads expands offer with more CTV ad space
Meanwhile, Netflix adds a new director for public policy in Canada and OpenAI considers introducing ads to its products.
Teads merging with Outbrain
The new company is expected to reach over two billion monthly consumers across more than 50 markets.
Teads: Crafting a cookieless future
Proprietary tech to help brands future-proof their digital strategy
Sponsored
Teads and ZoomerMedia renew their exclusive partnership
The new deal expands beyond the blogTO website to give Teads exclusivity on outstream ads across the ZDN digital platforms.
Teads builds in carbon emissions reporting
The new built-in tool for its ad manager reports emissions and enables targeting of low-emission content providers.
Teads goes deep on AI with new suite of products
The company is seeking to tackle the challenges of a cookieless future and quality traffic by utilizing artificial intelligence for a new range of lower-funnel tools.
Teads’ emphasis on attention metrics pays dividends
How the programmatic platform aims to maximize the attention brands receive
Sponsored
Teads adds attention metrics to its buying platform
Working with Lumen, the company’s ad manager offers greater insight into attention-drivers for campaign optimization.
Teads says premium publishers over-perform on attention metrics
Based on a year of work with a new offering, the media platform’s insights cover mobile, desktop and connected TV.
Teads signs exclusive video ad deal with BlogTO
The company will be the sole provider of outstream ads for ZoomerMedia’s millennial-focused site.
Teads brings connected TV inventory to Canada
The platform now offers a fully omnichannel source for video advertising formats.
ICYMI: Meta’s data ruling could change its targeted ad approach
Plus, Teads names a new North American president and Roku hits a big viewership milestone.
ICYMI: Teads adds local news sites to its portfolio
Plus, Pink Triangle Press continues to add to its senior staff and Vumedia hires a new VP.
Teads names new lead for Canadian market
Karen Wang will the lead the team locally as the company continues a push to grow its business in North America.
ICYMI: Stingray taps Leger to measure audio OOH
Plus, Teads extends its partnership with publisher Future into Canada.
