Once a year, Media in Canada celebrates the best of the best in media innovation and creativity at a red carpet affair in Toronto. But before the Media Innovation Awards gala takes place next month, we reveal the campaigns, agencies and brands in the running for an “M” award.
This year’s shortlist (below) includes 66 unique campaigns and was determined by a jury of 13 media and marketing execs, led by co-chairs Urania Agas, EssenceMediacom CEO, and Emma Eriksson, Kellogg VP of global brand.
The awards show will take place at the Carlu in Toronto on November 29. For information about the awards program, show and tickets, visit the MIAs website here.
| Campaign Name | Agency | Brand |
| 100 Years Young | Touché! | Canadian Tire |
| 24 Hours of Care | McCann | Petro-Canada CareMakers Foundation |
| Vibes From Down South | Cossette | Air Canada |
| Stealth Mode Banking | UM / FCB | BMO |
| Powered By Fanalytics | UM | Boston Pizza |
| Canada’s Best New Cookbook | Initiative | Destination Canada |
| ChatGPT Ad Unit | Cairns Oneil | Rakuten Kobo |
| Cheetle in Cheadle | Citizen Relations | PepsiCo |
| Competitive Intent Identification System | Jungle Media | BC Honda Dealers |
| Crush The Rush | OMD | McDonald’s |
| Cute Kids to the Rescue | Touché! | Quebec Milk Producers |
| Dick Pics | OMD | Plenty of Fish |
| Dignity Denim | LG2 | Canac |
| Dip Roller | Zulu Alpha Kilo / Media Experts | Pizza Pizza |
| Keep The Grey | PHD | Unilever (Dove) |
| Cost of Beauty | PHD | Unilever (Dove) |
| Reverse the trend | Cossette | Government of Quebec (Elections Quebec) |
| EQ Bank | Epitaph Group | EQ Bank |
| Every Signal Counts | Touché! | BRP Can-Am Off-Road |
| Fixed It | Courage / Wavemaker | KFC |
| Fixed-Rate Pizza | Zulu Alpha Kilo / Media Experts | Pizza Pizza |
| Made For the Moment | OMD | PepsiCo (Frito-Lay’s) |
| Génie, ou quoi ? | Cartier | Ordre des Ingérieurs du Québec (OIQ) |
| Goldfish Mega Bites | Zulu Alpha Kilo / Spark Foundry | Campbell |
| Hacking Mom’s Shopping Routine | Mindshare | General Mills (Yoplait) |
| Heavy Metal Subway | Havas | Jamp Pharma (Valda) |
| Hilton on the Green | Fuse Create | Hilton |
| Honoring Quebec | PHD | SICO |
| Hyundai x Audible: 5 Minute Classics | Innocean | Hyundai |
| Inployable | Initiative | Canadian Down Syndrome Society |
| Buckets Are Life | Wavemaker / Narrative | KFC |
| KFCourt | Wavemaker / Narrative | KFC |
| KHP | Epitaph Group | Kids Help PHone |
| Light up for Blood | EssenceMediacom | Canadian Blood Services |
| Lost & Found | Anomaly | Corona |
| McDelivery Loves | OMD | McDonald’s |
| Metaverse Homes for Heroes | Zulu Alpha Kilo / iQuanti | HomeEquity Bank |
| Motomaster: Getting you there for moments that matter | Touché! | Canadian Tire |
| DOATs vs. GOATs | UM | Movember |
| Moving Partner | PHD | Sico |
| Winning Hearts Through Data | Thrive / Corus Entertainment / Sports and Media | Nestle (Nescafe) |
| Newspaper Hero | PHD | Sico |
| Not Everyone’s Happy | Courage | KFC |
| re:grow | Initiative | WWF |
| ReclaimYourName.dic | Citizen Relations | Elimin8Hate |
| Reclamation Nation | Initiative | Indigenous Tourism Alberta |
| Recycling Data | Jungle Media | GoRecycle |
| Safety Coaster | LG2 | Société de l’assurance automobile du Québec |
| First Days | PHD | Scotiabank |
| Hockey Jersey | PHD | Scotiabank |
| Send All The Love | Courage | CIBC |
| Sephora Illumination | Zulu Alpha Kilo / Zenith Media | Sephora |
| Share the Warmth | Dentsu / Outfront | Fred Victor |
| We Are Hair | PHD | Shea Moisture |
| Sound Shopping | Zulu Alpha Kilo / Media Experts | Interac |
| Street Fighter | Courage | KFC |
| Streetswear | Courage | Raising The Roof |
| Take Me Home Tonight | True Media | PetValu |
| Talk Money to Me | Citizen Relations | Coast Capital |
| Black Friday | Cossette | Telus |
| The 1.8 Pound Book | Touché! | Préma-Québec |
| The Plastic Collecting Billboard | Anomaly | Corona |
| Tick Adoption Centre | McCann | Elanco |
| Tire Power | Dialekta | Point S |
| Unwrap the Wonder | Havas | Holt Renfrew |
| Mash Up | Starcom | Vachon |
| You Can’t Mute Quebec | Hearts & Science | Alliance de l’Industrie Touristique du Québec |
