There are changes afoot at Touché! Canada, where a host of promotions and appointments have been announced in the agency’s Toronto and Montreal offices.

Marilyne Alie (pictured) has been promoted to managing director of Touché! Toronto office, reporting directly to Samantha Kelley, the agency’s recently appointed CEO.

She will spearhead strategic direction, client relationships, and team management for all Toronto-based clients. Alie joined Touché! in 2015 as AVP of strategy in Montreal, moving up to VP in 2021. She has led numerous globally recognized campaigns and oversees the Canadian Tire Corporation business along with other clients.

At Touché! Montreal, Jean-François Bourdeau has been elevated to the role of national VP of marketing science for Touché! Canada and all OMG Montreal agencies. Most recently AVP of marketing science, Bourdeau has been with Touché! for 18 years. He reports to Charles Etienne Morier, recently named COO of the group.

Elsewhere at Touché! Montreal, Isabelle Baillargeon is back with the agency as VP group director. She was most recently at OMD and Hearts & Science and before that spent more than 19 years at Touché!. Marc-Antoine Grenier has been promoted from VP to the position of SVP strategy.

In their new capacities, Baillargeon and Grenier will oversee client teams and drive internal initiatives to foster growth. They both report in to Kelley.

“Providing opportunities for growth is intrinsic to our professional motivation. In an ever-evolving industry, new perspectives at the executive level invigorate our approach,” said Kelley in a release.

Touché! is part of Omnicom Media Group, which in Canada also includes Hearts & Science, PHD and OMD.