A new tool officially launched this month by Toronto-based startup Hyperscale helps companies reduce customer acquisition costs with real-time recommendations through a performance dashboard for all Facebook ads.
Marketers see performance and they immediately get actionable insights to improve outcomes. Hyperscale was founded and self-funded by two experts in growth and data, Sean Hurley and data expert Evelyn Wainewright. Together, they have three decades of experience analyzing social media ad data.
Hurley, Hyperscale co-founder and growth leader says the tool quickly distinguishes profitable ads from low-performing ads. It “takes all the guesswork out the process,” allowing companies spending over $50,000 a month to drive down CAC (customer acquisition cost) by 30% or even 40% within 30 days, according to a press release.
In the release, Hurley adds, “Our platform is built on a unique performance framework, supported by $100 million in Meta ad spend, and a robust data infrastructure proven to scale. Hyperscale integrates with Meta API to extract account data such as spend, ads, and clicks. We use this data in conjunction with our proprietary formulas and technology, to deliver daily recommendations that drive revenue and cut costs.”
Hyperscale provides daily reports that highlight the most critical actions a growth marketer needs to take, the announcement reads, including “halting low-performing ads, adjusting budget and distribution, replacing creative as it ages out, iterating on high-performing ads, and a dozen more actionable insights that help with everything from creative briefing and ideation to audience mapping.”
The company states that its actionable insights will be applied to other key growth marketing ad platforms in the future but the company is focused on Facebook ads for the foreseeable future. Hurley says that with an average mid-sized company spending $50,000 to more than $150,000 on Facebook ads each month, Facebook ads represent the most immediate opportunity for improvement.
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