McDonald’s continued to dominate the TV ad market market for the week of Nov. 20 to 26, with more than 3,400 combined airings.
The QSR placed first in all markets, upping its buy in Montreal to take the top spot after a second-place finish the week prior. With a total of 2,667 ads, Leon’s Furniture also remains one of the most active advertisers in the pre-Black Friday period, ranking second in almost all cities, except Montreal.
One of the biggest movers of the week was The Brick. The company returned to the top 10 most active advertisers, after a bit of a gap since its last November appearance. It moved up 302 positions to place third in Calgary, 301 to rank seventh in Toronto and 522 to finish ninth in Vancouver. And household items was one of the top buying categories for Canadians on Black Friday, ranking second in the report. The QSRs category came in first, with TV and streaming services landing in third.
Nationally on speciality, Crave TV continues to lead the AdEase list with 2,994 combined airings.
The lists below are ranked for Nov. 20 to 26 and the numbers in brackets indicate the previous week’s position.
Vancouver
Advertisers
1. McDonald’s: 900 (1)
2. Leon’s Furniture: 635 (2)
3. Tim Hortons: 604 (3)
4. Uber: 477 (5)
5. Business Development Bank Of Canada: 410 (122)
6. Doordash: 401 (6)
7. Amazon Canada: 383 (16)
8. Nissan Dealers Association: 377 (7)
9. The Brick Warehouse: 335 (531)
10. Today’s Shopping Choice: 299 (13)
Categories
1. Quick Serve Restaurants: 2632.5 (1)
2. Furniture Stores: 1496 (3)
3. TV & Streaming Services: 1104.5 (2)
4. Food Delivery Services: 976.5 (4)
5. Department Stores: 712 (6)
6. Online Travel Agency: 527 (8)
7. Dine-in Restaurants & Bars: 476.5 (13)
8. Candy, Candy Bars, Caramels, Chocolate & Fudge: 395 (22)
9. Electronic Stores: 392 (11)
10. Pain Relief Medication: 387 (9)
Calgary
Advertisers
1. McDonald’s: 1183 (1)
2. Leon’s Furniture: 714 (2)
3. The Brick Warehouse: 691 (305)
4. Calgary Co-operative Association: 612 (3)
5. Tim Hortons: 587 (4)
6. Uber: 481 (5)
7. Business Development Bank Of Canada: 418 (95)
8. Nissan Dealers Association: 387 (7)
9. Doordash: 386 (8)
10. Amazon Canada: 370 (16)
Categories
1. Quick Serve Restaurants: 3014.5 (1)
2. Furniture Stores: 1970 (2)
3. TV & Streaming Services: 1023.5 (3)
4. Food Delivery Services: 973.5 (4)
5. Department Stores: 673 (6)
6. Dine-in Restaurants & Bars: 570.5 (9)
7. Online Travel Agency: 537 (12)
8. Grocery Stores & Supermarkets: 395 (21)
9. Import SUVs (dag): 392 (5)
10. Candy, Candy Bars, Caramels, Chocolate & Fudge: 385 (24)
Toronto
Advertisers
1. McDonald’s: 1643 (1)
2. Leon’s Furniture: 1318 (2)
3. Interprovincial Lottery Corporation: 762 (3)
4. Poise: 705 (289)
5. Amazon Canada: 664 (7)
6. Tim Hortons: 653 (5)
7. The Brick Warehouse: 631 (308)
8. Google: 510 (8)
9. Crave TV: 500 (4)
10. Dr. Oetker: 484 (12)
Categories
1. Quick Serve Restaurants: 3252 (1)
2. Furniture Stores: 2875.34 (2)
3. TV & Streaming Services: 1565 (3)
4. Department Stores: 1036 (5)
5. Incontinence Products: 948 (57)
6. Food Delivery Services: 873 (6)
7. Online Travel Agency: 845 (12)
8. Dine-in Restaurants & Bars: 831 (14)
9. Lottery Draws: 765 (4)
10. Jewelry Stores: 748 (9)
Montreal
Advertisers
1. McDonald’s: 645 (2)
2. Staples Business Depot: 559 (3)
3. Tim Hortons: 523 (1)
4. Interprovincial Lottery Corporation: 469 (7)
5. Loto-quebec: 407 (4)
6. Downy: 357 (13)
7. Air Transat: 340 (9)
8. Chevrolet Canada: 334 (8)
9. BCE (Bell): 301 (10)
10. Mondou: 289 (-)
Categories
1. Quick Serve Restaurants: 1920 (1)
2. Furniture Stores: 1220.66 (2)
3. TV & Streaming Services: 792.5 (3)
4. Domestic Trucks: 666 (4)
5. Online Travel Agency: 633 (5)
6. Office Equipment & Supply Stores: 559 (8)
7. Mattress Stores: 530 (11)
8. Department Stores: 496 (6)
9. Sporting Good Stores: 449 (9)
10. Pet Shop & Supply Stores: 441 (70)
Specialty (National)
Advertisers
1. Crave TV: 2994 (1)
2. Tim Hortons: 2192 (3)
3. Downy: 2118 (2)
4. Amazon Canada: 1646 (10)
5. Peloton Interactive: 1626 (5)
6. Sleep Country: 1561 (4)
7. Staples Business Depot: 1549 (15)
8. Tide: 1546 (9)
9. McDonald’s: 1494 (7)
10. Canadian Tire: 1428 (6)
Categories
1. Quick Serve Restaurants: 7876.5 (1)
2. TV & Streaming Services: 5977 (2)
3. Department Stores: 3156 (3)
4. Furniture Stores: 2945 (7)
5. In-wash Scent Booster: 2068 (6)
6. Unisex/general Apparel Stores: 1793 (8)
7. Multi Online Gambling: 1782 (5)
8. Mattress Stores: 1777 (10)
9. Cough, Cold & Sinus Medication: 1772.67 (12)
10. Dine-in Restaurants & Bars: 1756 (9)
Photo via Unsplash
