
The federal and provincial governments continue to top the AdEase Radio charts for the week of Jan. 22 to 28.
According to the monitoring company’s most recent data, they reported more than 9,000 combined occurrences, with 4,273 coming from the federal government. The Government of Ontario increased its spending the most, moving from #377 to #1 in Toronto. The prior week, federal and provincial governments dominated the airwaves with 6,927 combined occurrences.
McDonald’s, which remains the most active marketer on TV, entered the top 10 in all cities, with a total of 5,818 occurrences. It placed first in Vancouver, fourth in Ottawa, sixth in Edmonton and Montreal, as well as ninth in Toronto and Quebec City.
One of the week’s biggest movers was British Columbia Lottery Corporation, which jumped 135 places to seventh in Vancouver. The retailer Stars Lottery also moved up 16 places to seventh in Calgary and 18 spots to fifth in Edmonton.
On the category front, online gambling, automotive imports and school boards were the groups that moved up the rankings the most.
The lists below are ranked for Jan. 22 to 28 and the numbers in brackets indicate the previous week’s position.
Vancouver
Advertisers
1. McDonald’s: 1857 (1)
2. Subway Restaurants: 1231 (-)
3. Spence Diamonds: 1156 (2)
4. Government Of Canada: 1128 (3)
5. Government Of British Columbia: 993 (4)
6. HSBC Banking Services: 932 (6)
7. BCLC/British Columbia Lottery Corporation: 839 (142)
8. Cora Restaurants: 653 (10)
9. Sleep Country: 618 (13)
10. Seven-eleven: 590 (14)
Categories
1. Quick Serve Restaurants: 3867 (1)
2. Local Government: 2268 (2)
3. Jewelry Stores: 1390 (3)
4. Dine-in Restaurants & Bars: 1355 (4)
5. Heating & Cooling Services: 1323 (7)
6. Loans: 868 (10)
7. Multi Online Gambling: 815 (183)
8. Gic: 741 (11)
9. Mattress Stores: 687 (14)
10. TV & Streaming Services: 627 (17)
Calgary
Advertisers
1. Government Of Canada: 927 (3)
2. Subway Restaurants: 885 (-)
3. Calgary Co-operative Association: 856 (5)
4. Spence Diamonds: 840 (2)
5. Alpine Credits: 774 (6)
6. Family Braces: 717 (8)
7. Stars Lottery: 634 (23)
8. Toyota Dealers Association: 588 (10)
9. McDonald’s: 584 (9)
10. Power Sport Services: 546 (-)
Categories
1. Quick Serve Restaurants: 2049 (3)
2. Grocery Stores & Supermarkets: 1523 (2)
3. Heating & Cooling Services: 1328 (11)
4. Dine-in Restaurants & Bars: 1100 (7)
5. Mobile Application: 1072 (9)
6. Loans: 996 (8)
7. Local Government: 989 (1)
8. Lottery Draws: 964 (26)
9. Dental Clinic: 936 (5)
10. Jewelry Stores: 840 (6)
Edmonton
Advertisers
1. Spence Diamonds: 924 (2)
2. Government Of Alberta: 763 (3)
3. Government Of Canada: 757 (1)
4. Subway Restaurants: 635 (-)
5. Stars Lottery: 592 (26)
6. McDonald’s: 572 (4)
7. Crave TV: 518 (13)
8. Freshco: 500 (9)
9. Cora Restaurants: 468 (10)
10. Edmonton Renovation Show: 447 (5)
Categories
1. Quick Serve Restaurants: 1831 (2)
2. Grocery Stores & Supermarkets: 1712 (3)
3. Local Government: 1520 (1)
4. Lottery Draws: 1384 (4)
5. Exhibitions: 1282 (8)
6. Dine-in Restaurants & Bars: 1245 (7)
7. Jewelry Stores: 1084 (5)
8. Heating & Cooling Services: 1072 (6)
9. TV & Streaming Services: 748 (11)
10. Furniture Stores: 571 (20)
Ottawa
Advertisers
1. Planet Fitness: 1234 (-)
2. Le Nordik Spa: 959 (5)
3. Nissan Dealers Association: 910 (3)
4. McDonald’s: 756 (4)
5. Marlin Travel: 753 (6)
6. Subaru Dealers Association: 750 (151)
7. Subway Restaurants: 716 (-)
8. Spence Diamonds: 714 (2)
9. Government Of Ontario: 707 (-)
10. Metro: 690 (12)
Categories
1. Local Government: 2307 (2)
2. Quick Serve Restaurants: 2087 (3)
3. Dine-in Restaurants & Bars: 1705 (4)
4. Gyms: 1640 (49)
5. Import SUVs (Dag): 1571 (1)
6. Local Travel Agency: 1259.5 (5)
7. Grocery Stores & Supermarkets: 1124 (8)
8. Automotive Imports General: 1081 (87)
9. Spa Services: 1035 (9)
10. Jewelry Stores: 835 (6)
Toronto
Advertisers
1. Government Of Ontario: 1509 (377)
2. Government Of Canada: 1461 (3)
3. Air Transat: 1389 (2)
4. Nissan Dealers Association: 1289 (4)
5. Subway Restaurants: 1202 (-)
6. Sobeys: 1155 (5)
7. Subaru Dealers Association: 1122 (49)
8. Toyota Dealers Association: 1114 (6)
9. McDonald’s: 1008 (7)
10. Thermea Spa Village: 978 (8)
Categories
1. Quick Serve Restaurants: 3606 (2)
2. Local Government: 3164 (9)
3. Dine-in Restaurants & Bars: 2636 (4)
4. Import SUVs (Dag): 2614 (1)
5. Airlines: 1982 (5)
6. Grocery Stores & Supermarkets: 1974.33 (3)
7. TV & Streaming Services: 1879 (7)
8. Food Delivery Services: 1177 (10)
9. Automotive Imports General: 1150 (41)
10. Jewelry Stores: 1119 (8)
Montreal
Advertisers
1. Gouvernement Du Quebec: 2094 (1)
2. Playground Poker Club: 1299 (3)
3. Crave TV: 929 (7)
4. English Montreal School Board: 890 (29)
5. Subway Restaurants: 888 (-)
6. McDonald’s: 819 (5)
7. Nissan Dealers Association: 720 (8)
8. Air Transat: 718 (9)
9. Playojo.net: 703 (-)
10. Cora Restaurants: 702 (10)
Categories
1. Local Government: 2564 (1)
2. Quick Serve Restaurants: 1948 (5)
3. Casinos & Resorts: 1420 (4)
4. Dine-in Restaurants & Bars: 1408 (3)
5. TV & Streaming Services: 1047.5 (9)
6. Airlines: 1018 (6)
7. Import Suvs (dag): 799 (2)
8. Online Casinos: 703 (-)
9. School Board: 685 (64)
10. Automotive Imports General: 627 (-)
Quebec City
Advertisers
1. Gouvernement Du Quebec: 868 (1)
2. Carnaval De Quebec: 370 (4)
3. Dormez-vous Sleep Centers: 329 (3)
4. Roy Metivier Roberge: 302 (10)
5. Ville De Quebec: 263 (39)
6. Immeubles Roussin: 240 (19)
7. Hyundai Dealers Association: 236 (-)
8. Groupe St-hubert: 231 (42)
9. McDonald’s: 222 (8)
10. Volvo De Quebec: 217 (11)
Categories
1. Dine-in Restaurants & Bars: 1341 (1)
2. Local Government: 1081 (2)
3. Festivals: 634 (6)
4. Quick Serve Restaurants: 504 (5)
5. Mattress Stores: 503 (4)
6. Heating & Cooling Services: 402 (16)
7. Real Estate Agent: 377 (10)
8. Spa Services: 372 (17)
9. Kitchens And Bathrooms: 370 (45)
10. Eyewear & Optical Stores: 366 (7)
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