McDonald’s has taken the top spot from Subaru in AdEase’s ranking of the most active advertisers on TV during the week of Feb. 12 to 18.
According to the monitoring company’s most recent report, the QSR dominated the market with a total of 2,051 occurrences. It finished second in Vancouver, third in Calgary, fifth in Toronto, and ninth in Montreal. Toronto remains the market where the company buys the most ad space, with 770 occurrences in the last week.
It was followed by Leon’s Furniture, with 1,534 combined occurrences. The furniture retail company, which reported 1,312 occurrences the previous week, finished first in Vancouver, fourth in Calgary and seventh in Toronto. The third most active advertiser was Crave TV, with a total of 1,432 occurrences, and the fourth was Tim Hortons, with 1,369.
Subaru finished just behind Tim Hortons, with 1,311 combined occurrences. The automaker topped the charts for the past two weeks – it scored 2,912 occurrences from Feb. 5 to 11, while it made 2,872 the week prior.
In terms of categories, one of the week’s biggest movers was chips, crisps, popcorn and pretzels, which climbed 45 positions to rank fourth in Vancouver, as well as mattresses, which moved up 35 positions to rank tenth in Montreal.
Vancouver
Advertisers
1. Leon’s Furniture: 481 (3)
2. McDonald’s: 468 (2)
3. Subaru Dealers Association: 455 (-)
4. RBC Financial Group: 439 (24)
5. Tim Hortons: 427 (27)
6. The Brick Warehouse: 407 (6)
7. Doordash: 351 (4)
8. Nivea: 332 (5)
9. Subaru Canada: 331 (1)
10. Canadian Tire Corporation: 323 (45)
Categories
1. Quick Serve Restaurants: 2056 (1)
2. Furniture Stores: 1314 (2)
3. TV & Streaming Services: 821 (3)
4. Chips, Crisps, Popcorn & Pretzels: 752 (49)
5. Online Travel Agency: 685 (8)
6. Automotive Corporate: 573 (9)
7. Import SUVs Corporate: 558 (6)
8. Candy, Candy Bars, Caramels, Chocolate & Fudge: 552 (7)
9. Food Delivery Services: 516 (5)
10. Yogurt & Yogurt Drinks: 499 (4)
Calgary
Advertisers
1. Alberta Gaming, Liquor And Cannabis Commission: 583.5 (3)
2. The Brick Warehouse: 574 (6)
3. McDonald’s: 466 (4)
4. Leon’s Furniture: 460 (5)
5. RBC Financial Group: 426 (27)
6. Tim Hortons: 421 (30)
7. Calgary Co-operative Association: 403 (9)
8. Subaru Canada: 352 (2)
9. Doordash: 333 (8)
10. Toyota Dealers Association: 329 (428)
Categories
1. Quick Serve Restaurants: 2077 (1)
2. Furniture Stores: 1572 (2)
3. Chips, Crisps, Popcorn & Pretzels: 786 (38)
4. TV & Streaming Services: 763.5 (4)
5. Online Travel Agency: 693 (10)
6. Food Delivery Services: 670 (5)
7. Automotive Corporate: 592 (13)
8. Candy, Candy Bars, Caramels, Chocolate & Fudge: 577 (8)
9. Yogurt & Yogurt Drinks: 514 (6)
10. Mobile Application: 468 (15)
Toronto
Advertisers
1. Government Of Ontario: 851 (2)
2. Nivea: 824 (6)
3. Interprovincial Lottery Corporation: 823 (3)
4. Crave TV: 807 (4)
5. McDonald’s: 770 (7)
6. Ontario Lottery And Gaming Corporation: 639 (8)
7. Leon’s Furniture: 593 (10)
8. Subaru Canada: 570 (1)
9. Subaru Dealers Association: 533 (-)
10. Yoplait: 524 (12)
Categories
1. Quick Serve Restaurants: 2687 (1)
2. Furniture Stores: 1893 (4)
3. TV & Streaming Services: 1634.5 (2)
4. Yogurt & Yogurt Drinks: 1224 (3)
5. Chips, Crisps, Popcorn & Pretzels: 1071 (52)
6. Dine-in Restaurants & Bars: 1025 (13)
7. Lottery Draws: 1023 (6)
8. Multi Online Gambling: 993 (8)
9. Online Travel Agency: 984 (17)
10. Local Government: 875 (5)
Montreal
Advertisers
1. BCE (Bell): 695 (1)
2. Crave TV: 625 (2)
3. Tim Hortons: 521 (8)
4. Gouvernement Du Quebec: 453 (12)
5. RBC Financial Group: 440 (46)
6. Belairdirect Insurance: 355 (7)
7. Canadian Tire Corporation: 347 (68)
8. McDonald’s: 347 (9)
9. Loto-quebec: 323 (5)
10. Subaru Dealers Association: 323 (135)
Categories
1. Quick Serve Restaurants: 1867 (1)
2. TV & Streaming Services: 972.5 (2)
3. Furniture Stores: 934.5 (3)
4. Online Travel Agency: 620 (5)
5. Candy, Candy Bars, Caramels, Chocolate & Fudge: 497 (10)
6. Automotive Corporate: 489 (15)
7. Dine-in Restaurants & Bars: 479 (4)
8. Chips, Crisps, Popcorn & Pretzels: 446 (48)
9. Local Government: 444 (23)
10. Mattress Stores: 443 (45)
Specialty (National)
Advertisers
1. Crave TV: 4323 (1)
2. Downy: 1876 (4)
3. Peloton Interactive: 1775 (2)
4. McDonald’s: 1590 (3)
5. Tide: 1516 (5)
6. RBC Financial Group: 1388 (18)
7. Febreze: 1384 (10)
8. Tim Hortons: 1307 (57)
9. Subway Restaurants: 1295 (11)
10. Always: 1270 (25)
Categories
1. Quick Serve Restaurants: 8336 (1)
2. TV & Streaming Services: 5853 (2)
3. Online Travel Agency: 3360 (13)
4. Yogurt & Yogurt Drinks: 2785 (4)
5. Furniture Stores: 2755 (7)
6. Cold Cereal: 2419 (3)
7. Candy, Candy Bars, Caramels, Chocolate & Fudge: 2228 (6)
8. Dine-in Restaurants & Bars: 2184 (5)
9. Chips, Crisps, Popcorn & Pretzels: 1889 (50)
10. Home Gym: 1775 (9)
