SJC Media, publisher of media brands such as Chatelaine and Maclean’s, has selected Optable data collaboration and clean room company as its data management and collaboration technology partner. Optable’s platform enables SJC to collect, manage, and activate data from its own audience for targeted advertising, while prioritizing user privacy.

The Optable DMP will be integrated into SJC Media advertising products starting this month. The technology supports the use of both first-party cookies and activation through the Privacy Sandbox, Google’s industry-wide initiative to improve privacy across the web.

SJC Media’s decision to work with Optable’s DMP technology was rooted in key criteria such as user privacy, holistic data management flexibility, and speed to insights and activation. “We believe in putting privacy first, strengthening our roots in first-party data, and fostering genuine collaboration,” says Michael Gagliano, VP, Audience & Commerce for SJC Media. “We were impressed with Optable’s impact in helping publishers harness the full power of their data while preserving the privacy of their readers. Through this new partnership, we’re not just offering better advertising solutions – we’re setting a new standard for responsible and effective advertising practices.”