Programmatic

programmaticads

The Trade Desk begins testing UID 2.0 in Canada

Rogers Sports & Media, Kijiji and Comscore are among those participating in the live beta for the cookie alternative.

hivestack

Hivestack opens its ad server to outside SSPs

Bringing a version of header bidding to digital OOH is meant to ease complexity that is growing in the category.

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ICYMI: Hilite hires new VP to manage deal with Addope

Plus, OKD merges with Brandfire and the Competition Bureau seeks public comment on Rogers-Shaw deal.

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UB Media gets into condos by acquiring MaxTV

The place-based company rounds out its offering with one of Canada’s biggest residential signage network.

rokuoneview

Roku brings its omni-screen digital ad platform to Canada

OneView allows advertisers to plan, buy and measure across streaming and CTV formats, as well take a holistic view of an audience.

Medical Marijuana/ Cannabis And Accessories

Ideon partners with cannabis DSP Traffic Roots

The company hopes to solve a pain point around scale for advertisers in the highly regulated space.

Programmatic-Advertising

Hivestack makes big push into U.S. with Clear Channel

Inventory that reaches 100 million people monthly is now available through the Hivestack SSP.

gaming

Mobi Plus hires new VP, eyes gaming for growth

The newly lauched mobile media company has hired Mat Wildbore to handle sales operations as it looks to establish itself in Canada.

vevo bieber

Vevo partners with VIDAA for CTV/OTT expansion

With a 32% growth in connected TV viewership, the platform is looking to grow its distribution through the new partnership.