Programmatic
Industry News: Hummel becomes the official kit provider of the NSL
Meanwhile, Best Buy enhances the online customer experience for third-party brands, Pluto celebrates two years in Canada, and Bell is rebranding its specialty channels.
Ideon Media partners with JWP Connatix to boost video ad business
The companies will focus on driving demand for CTV inventory in the French-Canadian market.
Dentsu forecasts 5.9% rise in global ad spend in 2025
Canada growth is projected to be slow and steady for the next three years.
Canada’s Competition Bureau is suing Google now, too
Among other charges, the Bureau maintains that Google unlawfully tied its various ad tech tools together to maintain market dominance.
IPG Mediabrands launches AI initiative with Google
Both will develop beta projects for select clients across the agency’s Canadian portfolio.
The Trade Desk is building a new CTV operating system
Ventura is meant to make transactions more transparent.
Bell Media partners with StackAdapt expanding access to its inventory
This integration streamlines programmatic access to the media company’s CTV and digital platforms.
Skip expands its retail media program with Rokt partnership
The e-commerce co’s AI tech will enable the delivery service to offer messages to customers when they’re most ready to buy.
IAB Tech Lab seeks to set CTV ad standards
The new IAB initiative invites the industry to submit their most successful CTV ad formats for consideration.
COMMB introduces new reach and frequency planning tool
The new tool to be released in January uses factual data to give advertisers detailed insights that assist in planning accurate, targeted campaigns.
EV charging network Jolt launches in Canada
The company installed its first free EV charging station, with plans to roll-out 5,000 across Canada.
MiQ and NielsenIQ partner on data solution to prove media ROI
The new tool, MiQ Commerce, intends to track the effectiveness of a campaign across platforms in almost real time.
Numeris and NLogic bring audience data to The Trade Desk
Environics is providing the technology to scale and model the TV data to deliver segments to advertisers.
WARC predicts global ad spend to rise to over a trillion USD
The report shows that the Canadian ad market is due to grow 7.5% to CAD 23.3 billion this year.
Brand safety and ad fraud among advertisers’ top concerns: WARC
Programmatic channels account for 70% of digital spending, underscoring the importance of placing ads next to appropriate content.
