McDonald’s started April the same way it ended March: at the top of AdEase’s ranking of the most active advertisers on TV.

The monitoring company’s most recent data showed that the QSR scored 2,731 total occurrences from April 1 to 7, ranking first in Vancouver and Calgary and fourth in Toronto and Montreal. The restaurant chain placed eighth nationally in specialty with 1,711 occurrences. The prior week, it reported 2,413 combined occurrences, taking first place in Vancouver and Calgary, fourth in Toronto and ninth in Montreal.

Tim Hortons was the second-most active advertiser the first week of April, with a total of 1,837 occurrences. The company rejoined the AdEase ranking after a short absence since its last appearance between March 18 and 24, when it recorded only 392 total occurrences. Leon’s Furniture came in third place with 1,797 occurrences, followed by Dr. Oetker, which recorded 1,752. According to Adease, the cooking and baking products brand has been buying big in recent weeks, with 1,268 occurrences reported in the last week of March.

In terms of creativity, Nissan came #1 in AdEase’s rating of top ad-spots in Vancouver and Calgary, with 970 combined occurrences of its ad about its latest vehicles, including the Nissan Z sport car. Dr. Oetker ranked first in Toronto with 642 occurrences of its Ristorante Pizza spot, while Crave TV ranked first in Montreal with 296 occurrences of its ad about Wonka‘s premiere on the streamer.

Vancouver

Advertisers

1. McDonald’s: 731 (1)
2. Nissan Automotive: 502 (49)
3. Leon’s Furniture: 492 (2)
4. Tim Hortons: 466 (17)
5. The Brick Warehouse: 377 (14)
6. Dr. Oetker: 354 (9)
7. Subaru Dealers: 323 (34)
8. Wendy’s Restaurant: 321 (23)
9. Novo Nordisk: 292 (445)
10. CBC: 290 (13)

Categories

1. Quick Serve Restaurants: 2887 (1)
2. Furniture Stores: 1147 (2)
3. TV & Streaming Services: 748 (3)
4. Import SUVs Corporate: 661 (6)
5. Candy, Candy Bars, Caramels, Chocolate & Fudge: 659 (8)
6. Automotive Corporate: 557 (43)
7. Online Travel Agency: 507 (4)
8. Pain Relief Medication: 437 (17)
9. Frozen Pizza: 402 (13)
10. Food Delivery Services: 388 (7)

Calgary

Advertisers

1. McDonald’s: 903 (1)
2. The Brick Warehouse: 653 (4)
3. Leon’s Furniture: 501 (3)
4. Nissan Automotive: 468 (44)
5. Tim Hortons: 467 (14)
6. Wendy’s Restaurant: 393 (27)
7. Dr. Oetker: 350 (9)
8. Dairy Queen Corporation: 295 (50)
9. CIBC Bank: 281 (26)
10. Novo Nordisk: 273 (484)

Categories

1. Quick Serve Restaurants: 3052 (1)
2. Furniture Stores: 1500 (2)
3. Candy, Candy Bars, Caramels, Chocolate & Fudge: 717 (6)
4. TV & Streaming Services: 677 (4)
5. Online Travel Agency: 542 (3)
6. Automotive Corporate: 513 (38)
7. Import SUVs Corporate: 489 (14)
8. Food Delivery Services: 449 (5)
9. Pain Relief Medication: 447 (19)
10. Frozen Pizza: 396 (12)

Toronto

Advertisers

1. Dr. Oetker: 1048 (8)
2. Interprovincial Lottery Corporation: 879 (2)
3. Leon’s Furniture: 804 (5)
4. McDonald’s: 762 (4)
5. Ford Motor Company: 602 (13)
6. Subaru Canada: 540 (7)
7. Wendy’s Restaurant: 539 (21)
8. Crave TV: 537 (3)
9. Nivea: 525 (10)
10. Tim Hortons: 511 (15)

Categories

1. Quick Serve Restaurants: 3413 (1)
2. Furniture Stores: 1694 (4)
3. Frozen Pizza: 1324 (12)
4. TV & Streaming Services: 1318.5 (3)
5. Lottery Draws: 1187 (5)
6. Import SUVs Corporate: 887 (11)
7. Candy, Candy Bars, Caramels, Chocolate & Fudge: 878 (10)
8. Dine-in Restaurants & Bars: 725 (18)
9. Anti-aging: 643 (252)
10. Local Government: 640 (2)

Montreal

Advertisers

1. Crave TV: 1068 (1)
2. Ebox: 640 (3)
3. Tim Hortons: 393 (13)
4. McDonald’s: 335 (8)
5. Ford Motor Company: 305 (41)
6. Interprovincial Lottery Corporation: 304 (4)
7. BCE (Bell): 293.5 (2)
8. Beneva: 264 (230)
9. Febreze: 251 (14)
10. Ameublements Tanguay: 238 (27)

Categories

1. Quick Serve Restaurants: 1847 (1)
2. TV & Streaming Services: 1316 (2)
3. Furniture Stores: 918.5 (3)
4. Internet Services: 771 (5)
5. Candy, Candy Bars, Caramels, Chocolate & Fudge: 613 (15)
6. Import SUVs Corporate: 512 (21)
7. General Home Improvement Stores: 500.5 (17)
8. Online Travel Agency: 499 (4)
9. Dine-in Restaurants & Bars: 473 (6)
10. Mattress Stores: 380 (58)

Specialty (National)

Advertisers

1. Crave TV: 3785 (1)
2. Febreze: 1974 (4)
3. Downy: 1874 (9)
4. Wendy’s Restaurant: 1826 (34)
5. Tim Hortons: 1821 (74)
6. Tide: 1712 (2)
7. McDonald’s: 1711 (6)
8. Burger King: 1686 (18)
9. Dulux Canada: 1659 (7)
10. Dr. Oetker: 1632 (22)

Categories

1. Quick Serve Restaurants: 12354 (1)
2. TV & Streaming Services: 5892.5 (2)
3. Furniture Stores: 2651 (6)
4. Frozen Pizza: 2538 (23)
5. Candy, Candy Bars, Caramels, Chocolate & Fudge: 2063 (8)
6. Pain Relief Medication: 1964 (16)
7. Dine-in Restaurants & Bars: 1912 (15)
8. Food Delivery Services: 1911 (4)
9. Liquid Laundry Detergent: 1803 (35)
10. Paints: 1659 (13)