McDonald’s dominated the TV market from April 8 to 14, according to the most recent AdEase report. This is the sixth straight week that the QSR has topped AdEase’s most active advertisers ranking.
The restaurant chain scored 2,232 total occurrences in the second week of April, down 499 from the previous week. In specialty, it ranked fifth with 1,712 combined occurrences nationally. The second most active advertiser was Leon’s Furniture with a total of 1,761 occurrences. Tim Hortons and RBC Financial Group followed with 1,605 and 1,220 occurrences, respectively.
On the creative side, McDonald’s had a significant presence. The company finished first in the ranking of top ad-spots in Calgary with its Quarter Pounder ad (pictured). It also ranked fourth in Vancouver with 260 occurrences of the same spot. In Toronto, the restaurant notched up 348 occurrences with its McMuffin meal deal ad, which pushed it to third place in that city.
Leon’s Furniture, meanwhile, ranked #1 and #3 in Toronto and Vancouver with its ad about its furniture, mattress and appliance promotions. It also came in second place in Calgary with 284 occurrences of another spot about promotions in its stores.
QSRs, furniture stores, import SUVs, online travel agency and TV and streaming services were the highest-spending groups of the week.
Vancouver
Advertisers
1. McDonald’s: 640 (1)
2. Leon’s Furniture: 502 (3)
3. Tim Hortons: 497 (4)
4. RBC Financial Group: 391 (375)
5. Ford Dealers: 326 (44)
6. CBC: 314 (10)
7. Nissan Dealers: 289 (411)
8. Wendy’s Restaurant: 288 (8)
9. Dairy Queen: 287 (11)
10. Subaru Dealers: 286 (7)
Categories
1. Quick Serve Restaurants: 2756 (1)
2. Furniture Stores: 937 (2)
3. Import SUVs Corporate: 715 (4)
4. Online Travel Agency: 622 (7)
5. TV & Streaming Services: 600.5 (3)
6. Candy, Candy Bars, Caramels, Chocolate & Fudge: 399 (5)
7. Food Delivery Services: 373 (10)
8. Automotive Imports General: 370 (115)
9. Domestic SUVs: 350 (21)
10. Pain Relief Medication: 343 (8)
Calgary
Advertisers
1. McDonald’s: 762 (1)
2. Leon’s Furniture: 516 (3)
3. Tim Hortons: 509 (5)
4. RBC Financial Group: 386 (395)
5. Wendy’s Restaurant: 339 (6)
6. Blue Cross Insurance: 327 (-)
7. Servus Credit Union: 327 (215)
8. Ford Dealers: 317 (48)
9. Dairy Queen: 310 (8)
10. Madri Excepcional: 289 (49)
Categories
1. Quick Serve Restaurants: 2962 (1)
2. Furniture Stores: 1072 (2)
3. Online Travel Agency: 598 (5)
4. TV & Streaming Services: 540.5 (4)
5. Import SUVs Corporate: 514 (7)
6. Candy, Candy Bars, Caramels, Chocolate & Fudge: 454 (3)
7. Domestic SUVs: 404 (18)
8. Food Delivery Services: 402 (8)
9. Lottery Draws: 393 (11)
10. Domestic Trucks: 370 (24)
Toronto
Advertisers
1. Interprovincial Lottery Corporation: 906 (1)
2. McDonald’s: 830 (3)
3. Leon’s Furniture: 743 (2)
4. Tim Hortons: 599 (5)
5. Princess Margaret Cancer Foundation: 551 (9)
6. Crave TV: 536 (4)
7. RBC Financial Group: 443 (445)
8. Secret: 358 (12)
9. Ford Dealers: 348 (101)
10. Dairy Queen: 347 (13)
Categories
1. Quick Serve Restaurants: 3012 (1)
2. Furniture Stores: 1677 (2)
3. Lottery Draws: 1639 (4)
4. TV & Streaming Services: 1157.5 (3)
5. Online Travel Agency: 826 (7)
6. Import SUVs Corporate: 593 (9)
7. Dine-in Restaurants & Bars: 580 (6)
8. Personal Injury Legal Services: 525 (14)
9. Food Delivery Services: 509 (15)
10. Jewelry Stores: 504 (11)
Specialty (National)
Advertisers
1. Crave TV: 4213 (1)
2. Tim Hortons: 2404 (5)
3. Downy: 2187 (3)
4. Tide: 1893 (6)
5. McDonald’s: 1712 (7)
6. Burger King: 1637 (8)
7. Febreze: 1583 (2)
8. RBC Financial Group: 1557 (70)
9. Wendy’s Restaurant: 1515 (4)
10. Dulux Canada: 1497 (9)
Categories
1. Quick Serve Restaurants: 12905 (1)
2. TV & Streaming Services: 6291 (2)
3. Furniture Stores: 2273 (3)
4. Liquid Laundry Detergent: 1891 (9)
5. Food Delivery Services: 1877 (8)
6. In-wash Scent Booster: 1801 (15)
7. Cold Cereal: 1771 (33)
8. Pain Relief Medication: 1647 (6)
9. Hair Care Products: 1498 (56)
10. Paints: 1497 (10)
