True Independent Holdings (TIH), the parent company of True Media, True Media Canada, Coegi and Radar, has joined the Meet The People (MTP) group of agencies, taking over general media services for the growing agency group. TIH will also continue to work with other independent agencies and clients across North America.

True Media was founded in 2005 and since then has launched Coegi, a digital media and programmatic advertising agency, and Radar, an ad performance data and analytics firm. True Independent Holdings (TIH) has offices in the U.S. and Canada and with the completion of the deal, TIH and its subsidiaries will join VSA Partners, Public Label, Match Retail, Saltwater Collective and Swell Media as a full partner in the MTP agency group.

Jack Miller, founder and CEO of TIH says, “MTP has the kind of scale, focus and drive we were looking for. We’ve always been aggressive about business growth. Now we have an equally ambitious partner who can help us realize even greater potential.”

Meet The People (MTP), an international alternative to the big ad agency holding company model, has brought together a group of unified, but independent agencies under one umbrella to provide fully integrated, deeply specialized solutions, from creative and design to activation and measurement.

MTP’s existing media agency, Swell Media, will maintain its specialty in ecommerce and B2B under this new structure. All of the MTP roster agencies can work closely together as a community in a single ownership structure, while retaining independence as a core strength to establish their own identity and culture.

MTP Founder and Group CEO, Tim Ringel, says, “Joining forces with TIH and its agencies is an important step in the evolution of Meet The People. It adds substantial scale, skill and technology access to our media offering representing our ambition of excellence for our clients, which will help all of our agency brands better serve our clients.”

With the addition of TIH’s 200-plus employees, the combined operations now boasts over 750 employees in the U.S. and Canada. This partnership continues MTP’s growth trajectory over the past few years, achieved with strategic and financial support from Innovatus Capital Partners LLC, the New York-based portfolio management firm.