Regardless of how they look on the court, the men and women on the Canadian Olympic basketball teams will at least score style points off of it, if Indochino has anything to say about it.

Last week, Canada Basketball announced that Indochino, the Canadian custom suiting disruptor, had signed an exclusive one-year strategic partnership with the sports organization, to be its official Made to Measure Apparel Partner. Although the partnership is largely focused on this summer’s Paris Olympics, it also extends beyond the Games.

To celebrate the union, throughout the next few months leading up to the Games, Indochino will launch three limited-edition “Made For You, By Us” custom basketball-inspired linings. For each purchase that includes a custom Canada Basketball lining, a portion of the proceeds will go to Canada Basketball to support the game’s growth nationwide.

“The development of the liners has been highly collaborative. Each liner will be inspired by a unique aspect of Canadian basketball, representing both men’s and women’s teams, basketball’s historical heritage and bold style, and will be co-designed by Canada Basketball players, coaches and staff members,” explains Ali Habib, our VP of operations and partnerships at Indochino.

“Basketball is a sport of style and athleticism,” he adds. “Which speaks directly to Indochino’s focus on custom-fitted apparel. Our made-to-measure suits are the perfect fit for athletes who need both the performance of tailored clothing and a uniquely personal style.”

Through a dynamic marketing campaign across Indochino’s digital and social channels, the brand will target style-conscious men and women who “appreciate a combination of performance, precision and personal expression.”