Greg Hudson
GroupM is partnering with Universal Music for its catalogue and data
The agency also recently landed Johnson & Johnson’s US and Canada media business.
Metro appoints Glassroom as its lead media agency
The partnership extends to all of the retailer’s banners in Ontario and Quebec.
Tylenol Complete and Loud Luxury drop sick beats
The campaign also uses contextual placement of OOH ads in places where people are prone to catch the flu.
Bell Media combines news teams in Quebec
French and English content teams will now all be under the leadership of Suzane Landry.
Media Moves: DOOH company Vertical Impression expands reach
Meanwhile, Plus Company launches integrated media entity and PWHL partners with Fanduel.
Canada’s Competition Bureau is suing Google now, too
Among other charges, the Bureau maintains that Google unlawfully tied its various ad tech tools together to maintain market dominance.
Nonprofit iDream announces media award program
Winners of the inaugural prize, which will celebrate the contributions of underrepresented and BIPOC creators and innovators, will receive $1 million in donated media.
Initiative takes home Best of Show at 2024 Media Innovation Awards
Initiative and Courage took home the most prestigious awards of the night.
Sponsorship News: Montana inks deal with Sportscentre
Plus, Fireball Whisky teams up with the Calgary Flames.
Chameleon Digital Media adds two to its C-suite
Alan Sifuentes and Kyle Gershbain join the location data company as chief digital officer and chief marketing officer, respectively.
Vancouver city council frees up more space for sponsorships
Naming rights will still need to be approved by the city council, and public parks, libraries and street names are off the table.
YWCA using contextual OOH to fight gender-based violence
The OOH will highlight reported cases of violence in five Vancouver neighborhoods.
Postmedia posts Q4 revenue loss, invests in Atlantic Canada news brands
With funding soon coming from Bill C-18 there are reasons for optimism.
Maple Leafs ink deal with online pet retailer Chewy
The multi-year partnership will involve contests, in-stadium activations, and a curated collection worthy of Leafs Nation.
The Trade Desk is building a new CTV operating system
Ventura is meant to make transactions more transparent.
