The latest AdEase report shows that Tim Hortons continued to dominate the TV market for the week of April 22 to 28.
The QSR scored 2,985 combined occurrences, coming in first in Vancouver, Calgary and Montreal and second in Toronto. It has been at the top of the AdEase charts since the previous week, when it saw a total of 2,940 occurrences. Nationally on specialty TV, the restaurant chain ranked second with 3,441 occurrences, behind Crave TV.
Subaru increased its buy this week, moving up from third to second place with 1,955 combined occurrences. It was followed by Leon’s Furniture with 1,753 and McDonald’s with 1,549.
The automaker also took first position in the ranking of top ad spots in Vancouver, with a commercial about its first all-electric SUV. The Brick ranked #1 in Calgary with a low prices spot, while Leon’s Save The Tax promotion put the retailer in first place in Toronto. Domino’s Pizza, meanwhile, topped the list in Montreal with a spot about its 50% discount on all pizzas.
Among the week’s biggest movers were The Brick, which climbed 535 places to fourth in Calgary, and the Government of Ontario, which rose 157 places to tenth in Toronto.
Vancouver
Advertisers
1. Tim Hortons: 674 (1)
2. Subaru Canada: 485 (3)
3. Leon’s Furniture: 438 (377)
4. Ford Dealers: 422 (4)
5. McDonald’s: 356 (2)
6. Subaru Dealers: 345 (6)
7. Dairy Queen Corporation: 303 (7)
8. Government Of British Columbia: 290 (39)
9. Finish: 286 (44)
10. Ford Motor: 281 (18)
Categories
1. Quick Serve Restaurants: 2863 (1)
2. Furniture Stores: 1081 (6)
3. Import SUVs Corporate: 769 (3)
4. TV & Streaming Services: 711 (2)
5. Automotive Corporate: 640 (4)
6. Online Travel Agency: 597 (5)
7. Dine-in Restaurants & Bars: 484 (9)
8. Food Delivery Services: 468 (7)
9. Domestic Trucks: 455 (11)
10. Department Stores: 448 (10)
Calgary
Advertisers
1. Tim Hortons: 694 (2)
2. Subaru Canada: 481 (3)
3. Leon’s Furniture: 477 (395)
4. The Brick: 476 (539)
5. Ford Dealers: 439 (4)
6. McDonald’s: 393 (1)
7. A&W Restaurant: 310 (42)
8. Blue Cross Insurance: 307 (7)
9. Dairy Queen: 303 (8)
10. Canadian Tire: 297 (15)
Categories
1. Quick Serve Restaurants: 2950 (1)
2. Furniture Stores: 1338 (8)
3. Automotive Corporate: 723 (2)
4. TV & Streaming Services: 674 (3)
5. Dine-in Restaurants & Bars: 619 (7)
6. Import SUVs Corporate: 580 (6)
7. Domestic Trucks: 560 (11)
8. Online Travel Agency: 549 (5)
9. Food Delivery Services: 531 (9)
10. Domestic SUVs: 481 (16)
Toronto
Advertisers
1. Interprovincial Lottery Corporation: 982 (1)
2. Tim Hortons: 843 (3)
3. Leon’s Furniture: 838 (386)
4. McDonald’s: 800 (2)
5. Crave TV: 626 (4)
6. Subaru Canada: 570 (5)
7. Ford Dealers: 463 (7)
8. Princess Margaret Cancer Foundation: 460 (-)
9. BCE (Bell): 409 (8)
10. Government Of Ontario: 404 (167)
Categories
1. Quick Serve Restaurants: 3360 (1)
2. Furniture Stores: 1731 (4)
3. TV & Streaming Services: 1495 (2)
4. Lottery Draws: 1444 (3)
5. Dine-in Restaurants & Bars: 1020 (6)
6. Automotive Corporate: 764 (5)
7. Import SUVs Corporate: 676 (8)
8. Online Travel Agency: 675 (7)
9. Home Insurance: 637.5 (23)
10. Jewelry Stores: 588 (9)
Montreal
Advertisers
1. Tim Hortons: 774 (1)
2. Crave TV: 611 (2)
3. Ebox: 600 (3)
4. BCE (Bell): 511 (10)
5. Subaru Canada: 419 (4)
6. Domino’s Pizza: 389 (35)
7. Ford Motor: 332 (8)
8. Chevrolet Dealers: 331 (6)
9. Desjardins Group: 286 (12)
10. Jamieson: 266 (17)
Categories
1. Quick Serve Restaurants: 2396 (1)
2. Furniture Stores: 1214.5 (3)
3. TV & Streaming Services: 938.33 (2)
4. Internet Services: 844 (4)
5. Import SUVs Corporate: 598 (5)
6. Automotive Corporate: 506 (7)
7. Department Stores: 474 (15)
8. Consumer Property & Casualty Insurance: 450.5 (13)
9. Domestic SUVs: 431 (11)
10. Import SUVs (DAG): 425 (6)
Specialty (National)
Advertisers
1. Crave TV: 4094 (1)
2. Tim Hortons: 3441 (2)
3. Subaru Canada: 2494 (3)
4. Downy: 1814 (4)
5. Sleep Country: 1683 (9)
6. Burger King: 1625 (11)
7. Tide: 1617 (6)
8. Gillette: 1481 (19)
9. Subway Restaurants: 1350 (27)
10. Dairy Queen Corporation: 1312 (12)
Categories
1. Quick Serve Restaurants: 13475 (1)
2. TV & Streaming Services: 5971 (2)
3. Dine-in Restaurants & Bars: 2842 (5)
4. Furniture Stores: 2754 (6)
5. Automotive Corporate: 2525 (3)
6. Mattress Stores: 1969 (9)
7. Pain Relief Medication: 1907 (23)
8. Department Stores: 1822 (8)
9. In-wash Scent Booster: 1796 (7)
10. Multi Online Gambling: 1741 (11)
Photo via Unsplash
