
McDonald’s continues to lead AdEase’s ranking of most active TV advertisers. According to the monitoring firm’s latest report, the QSR scored 2,503 combined occurrences from May 6 to 12.
The company ranked first in Vancouver, second in Calgary, third in Toronto and fourth in Montreal. Nationality in specialty, it also took the first position with 2,416 total occurrences, ahead of Tim Hortons and Crave TV. The restaurant chain has topped the charts since the prior week, when it recorded 3,671 total occurrences.
Tim Hortons remained in second place, with 2,463 combined occurrences, followed by Subaru with 1,965 and The Brick with 1,818.
On the creative front, Westjet Airlines placed first in the ranking of top ad spots in Vancouver, with a commercial featuring its daily flights on its app. The Brick’s “Tent Sale” promotion ad headed the list in Calgary, while Leon’s “Spring it On” deal put the retailer first in Toronto. IGA Foods led in Montreal with its “BBQ time is sacred” ad, which is part of its same-name campaign that highlights those moments when family and friends gather to eat. McDonald’s entered the ranking only in Montreal, with its spot about its McWrap.
Vancouver
Advertisers
1. McDonald’s: 539 (1)
2. Tim Hortons: 525 (2)
3. Subaru Canada: 489 (3)
4. The Brick: 476 (5)
5. Dairy Queen Corporation: 442 (8)
6. Leon’s Furniture: 428 (4)
7. BC Teachers Federation: 324 (15)
8. Westjet Airlines: 314 (45)
9. Wendy’s Restaurant: 303 (-)
10. Nissan Dealers: 297 (7)
Categories
1. Quick Serve Restaurants: 2599 (1)
2. Furniture Stores: 1326 (2)
3. TV & Streaming Services: 1108 (3)
4. Candy, Candy Bars, Caramels, Chocolate & Fudge: 575 (4)
5. Dine-in Restaurants & Bars: 456 (7)
6.Automotive Imports General: 452 (14)
7. Domestic Trucks: 452 (18)
8. Pain Relief Medication: 433 (11)
9. Online Travel Agency: 423 (8)
10. Import SUVs Corporate: 410 (9)
Calgary
Advertisers
1. The Brick: 777 (2)
2. McDonald’s: 582 (1)
3. Tim Hortons: 546 (3)
4. Subaru Canada: 493 (4)
5. Leon’s Furniture: 468 (5)
6. Dairy Queen Corporation: 460 (7)
7. Interprovincial Lottery Corporation: 364 (21)
8. Wendy’s Restaurant: 333 (-)
9. Save-on-foods: 320 (23)
10. Canadian Tire: 293 (34)
Categories
1. Quick Serve Restaurants: 2757 (1)
2. Furniture Stores: 1674 (2)
3. TV & Streaming Services: 1076 (3)
4. Domestic Trucks: 651 (8)
5. Dine-in Restaurants & Bars: 611 (5)
6. Candy, Candy Bars, Caramels, Chocolate & Fudge: 601 (4)
7. Pain Relief Medication: 442 (16)
8. Online Travel Agency: 427 (10)
9. Import SUVs Corporate: 425 (12)
10. Department Stores: 417 (18)
Toronto
Advertisers
1. Interprovincial Lottery Corporation: 965 (2)
2. Leon’s Furniture: 820 (4)
3. McDonald’s: 777 (1)
4. Tim Hortons: 706 (3)
5. Subaru Canada: 584 (5)
6. The Brick: 565 (6)
7. Dairy Queen Corporation: 525 (13)
8. Mirvish Productions: 446 (40)
9. Crave TV: 418 (9)
10. BCE (Bell): 408 (10)
Categories
1. Quick Serve Restaurants: 2905 (1)
2. Furniture Stores: 2025 (2)
3. TV & Streaming Services: 1632 (3)
4. Lottery Draws: 1153 (4)
5. Dine-in Restaurants & Bars: 1085 (5)
6. Candy, Candy Bars, Caramels, Chocolate & Fudge: 848 (7)
7. Jewelry Stores: 798 (6)
8. Pain Relief Medication: 637 (18)
9. Dog Food: 535 (11)
10. Online Casinos: 519 (19)
Montreal
Advertisers
1. Tim Hortons: 686 (1)
2. Crave TV: 664 (2)
3. BCE (Bell): 620 (4)
4. McDonald’s: 605 (3)
5. Subaru Canada: 399 (5)
6. IGA Food Stores: 390 (28)
7. Desjardins Group: 346 (6)
8. Sports Experts Sporting Goods Stores: 331.5 (11)
9. Belairdirect Insurance: 328 (18)
10. Subway Restaurants: 318 (8)
Categories
1. Quick Serve Restaurants: 2286 (1)
2. TV & Streaming Services: 1121 (2)
3. Furniture Stores: 1042 (3)
4. Import SUVs (DAG): 598 (74)
5. Sporting Good Stores: 578.66 (5)
6. Smartphone & Mobile Services: 492 (4)
7. General Home Improvement Stores: 480 (8)
8. Pharmacies & Drug Stores: 456 (7)
9. Grocery Stores & Supermarkets: 449 (9)
10. Domestic Trucks: 443 (29)
Specialty (National)
Advertisers
1. McDonald’s: 2416 (1)
2. Tim Hortons: 2399 (2)
3. Crave TV: 2350 (4)
4. Subway Restaurants: 2245 (5)
5. Tide: 2216 (9)
6. Downy: 2191 (6)
7. Dairy Queen Corporation: 2134 (10)
8. Febreze: 1801 (7)
9. Swiffer: 1532 (13)
10. Sleep Country: 1420 (336)
Categories
1. Quick Serve Restaurants: 12335 (1)
2. TV & Streaming Services: 5071.5 (2)
3. Furniture Stores: 3046 (3)
4. Dine-in Restaurants & Bars: 2845 (8)
5. Candy, Candy Bars, Caramels, Chocolate & Fudge: 2159 (5)
6. Jewelry Stores: 1922 (35)
7. Domestic Light Beer: 1870 (10)
8. In-wash Scent Booster: 1822 (13)
9. Liquid Laundry Detergent: 1595 (6)
10. Mattress Stores: 1515 (108)