Fuel Digital Media have added three automotive websites to its advertising inventory. Fuel is now the exclusive ad rep for Otogo.ca, AutoAubaine.com and AnnuelAuto.ca. The new titles have joined an automotive portfolio that includes Auto123 and AutoExpert.
With the new additions, Fuel Digital now reaches over 1.5 million unique visitors monthly in the automotive vertical in Quebec. John Sclapari, president and founder of Fuel Digital Media says these local publishers offers car makers and insurance companies unparalleled access to consumers who are in the market for a new vehicle, as well as car owners and enthusiasts. “Together, they provide a diverse range of environments for engaging with these audiences, including extensive inventories of new and pre-owned vehicles, specialized content, and a variety of purchasing assistance tools.”
The expansion of Fuel’s automotive roster fits with the post-pandemic resurgence of the auto category.
The automotive category was hard hit by the Covid pandemic with Statista reporting that as a result of the pandemic, automotive revenue declined by $15.5 billion in 2020, 26.7% of the 2019 revenue. Car sales in Canada and around the world are steadily improving post-pandemic. The TD Economics report May 13, 2024 says Canadian vehicle sales are expected to increase 9.6% this year. In the first quarter of 2024, car volumes were up 17.4% YoY while light truck volumes grew 7.6% YoY.
According to Guideline’s April 2024 update, ad spend in the automotive category increased 26% YoY last month.
Fuel Digital Media’s automotive portfolio supports IAB formats and offers extensive targeting options. Advertisers can benefit from distinctive solutions such as special integrations, sponsored content, email marketing, and sponsorships for purchasing assistance tools.
The Montreal-based French Canadian media rep firm has exclusive relationships with over one hundred publishers including Les Coops de l’information (Lesoleil.com; Lenouvelliste.ca; Lequotidien.com; Latribune.ca; Lavoixdelest.ca and Ledroit.com), Auto123.com, Remax-Quebec.com, Mamanpourlavie.com, BIZZ Média websites (Cinoche.com et ShowBizz.net), Passeportsante.net, Groupe Le Monde websites (LeMonde.fr, CourrierInternational.com, Nouvelobs.com, etc.), Groupe Webedia websites (AlloCine.fr, JeuxVideo.com, 750g.com, etc.) as well as Culture Cible websites.
