IN Magazine, the Canadian 2SLGBTQI+ digital publication, website and community platform published by Elevate Media Group, is adding to its national network of 2SLGBTQI+ community organizations and renewing its commitment to providing them with some of the same benefits available to advertisers and corporate partners, free of charge.
Community partners are 2SLGBTQI+ non-profit organizations enrolled in IN‘s community partnerships program, INspired x Community. They receive free content and promotional benefits typically only available to IN‘s advertisers and corporate partners. The community partnerships program is supported, in part, by revenues generated from the agency’s work creating 2SLGBTQI+ marketing campaigns for advertisers and corporate partners.
Sixty community partners have enrolled in the program to date, and the publication is on track to reach its goal of 100 partners before the end of the year.
Current community partners include Inside Out, a registered charity that challenges attitudes and changes lives through the promotion, production and exhibition of films made by and about 2SLGBTQI+ people; LGBT YouthLine, an Ontario-wide helpline for 2SLGBTQI+ youth; the Black Coalition for AIDS Prevention (Black CAP), an organization that responds to the threat of HIV and AIDS in Toronto’s African, Caribbean and Black communities; and the Queer & Trans Health Collection, a grassroots health organization run by and for queer and trans community members.
The roster of returning corporate partners for 2024 includes Gold Sponsor ViiV Healthcare, Merck and its Gardasil 9 HPV vaccine, Puma, Stratford Festival, Toronto Symphony Orchestra and Maple Leaf Sports & Entertainment (MLSE).
Benjamin Chafe, Elevate Media Group’s newly promoted VP of development, says, “Our expertise is helping brands and businesses connect and engage with 2SLGBTQI+ audiences while also promoting and supporting the work of 2SLGBTQI+ community organizations through our INspired x Community program. The two initiatives are inextricably linked; by connecting corporate with community, we deliver on our mission to celebrate Canada’s 2SLGBTQI+ communities 365 days a year.”
Elevate Media Group has recently won new work with GraceMed and Brampton On Stage. The full-service creative agency helps brands and the communities they serve through marketing grounded in purpose, with a focus on 2SLGBTQI+ communities.
