The global advertising community barely touched ground in Cannes, when the Lions Festival got off to a running start. A mighty 17 (out of 30) category shortlists were revealed this past weekend, with another three from last week.

Across those shortlists, Canada picked up 113 nods. The country was a prominent fixture on Media list, picking up more nominmatons in the category than any other so far.

The first awards gala takes place on Monday evening in France (9pm local time), with the winners for Pharma, Health & Wellness Lions, Lions Health Grand Prix for Good, Audio & Radio, Print & Publishing and Outdoor Lions.

Media (21)

“Coors Light Out”
Coors Light
Rethink
Consumer Goods
Small-Scale Media
Innovative Use of Influencers/Creators

“Sans Emission”
Volkswagen
VML / Touche! Montreal
Automotive
Single-Market Campaign
Media Insights & Strategy
Media Execution
Use of Channel Integration

“Cost of Beauty”
Dove
Ogilvy London / Ogilvy Toronto / Mindshare NY
Use of Screens & Audio Visual Platforms
Social Behaviour & Cultural Insight
Corporate Purpose & Social Responsibility
Media Planning

“See My Name”
Molson
Rethink / Wavemaker
Use of Events & Stunts
Use of Brand or Product Integration into a Programme or Platform

“Next to Stok’d”
Stok’d Cannabis
Angry Butterfly / Stryker Media
Use of Social Platforms

“Inployable”
Canadian Down Syndrome Society
FCB / Initiative
Use of Social Platforms
Corporate Purpose & Social Responsibility

“Have an AI Break”
KitKat
Courage / Thrive
Metaverse, New Realities & Emerging Tech

“Inflation Cookbook”
SkipTheDishes
Dentsu
Data Integration
Market Disruption

“Heinz Ketchup Fraud”
Heinz Ketchup
Rethink / Starcom
Social Behaviour & Cultural Insight