Kijiji’s latest campaign aims to help take the pain out of finding the right rental property in Canada’s overheated and hard to navigate rental market with the introduction of Kay Jiji as Canada’s hardest working rentals platform. The virtual realtor provides all of the information that potential renters need upfront such as location, price, unit size and type, duration of rental, number of bedrooms, images, online applications and viewing bookings.

Like a human real estate agent, Kay Jiji will be spotted on local billboards, TTC bus ads, postcards and TikTok to show she is up on all the trends in media. EssenceMediacom handled media placements with Citizen Relations providing PR support in English Canada and Capital Image supporting in Quebec. The campaign runs until the end of the month. The creative was led by creative agency BBDO in partnership with Kijiji.

Along with the introduction of Kay Jiji, the ads tout the benefits of the platform: it adds over 4,000 new listings each day and it has search and filter tools as well as save search alerts to notify users when new ads are posted. Citizen Relations helped bring Kay to life by partnering her with Toronto influencer Moose Bendago to show how Kay can help him find his next home.

Many Canadians find searching for a new home overwhelming. According to a Maru Public Opinion survey conducted on behalf of Kijiji in May of this year, 75% of Canadians feel pessimistic about the future affordability of Canada’s housing market. More than half (51%) of respondents say that transparency is most important to them when using a real estate agent and 20% of Canadians reported they feel the burden of finding listings themselves whether they work with a realtor or not.