Manifesto Sports and Entertainment has been selected as the exclusive sponsorship sales agency for The Curling Group’s Canadian properties, including its Grand Slam of Curling, which is the world’s only international curling event series.

According to Nic Sulsky, CEO, The Curling Group, this partnership demonstrates the organization’s commitment to elevating the curling experience for fans, players, and sponsors.

According to The Curling Group, the Grand Slam of Curling will offer fully customizable and creative opportunities at every sponsorship level, from in-venue activation opportunities to exclusive digital content features and national broadcast assets.

“There will be many new and impactful engagement opportunities for sponsors to own and activate,” said Brian Drukarsh, partner, and co-president of Manifesto Sports and Entertainment, adding that the agency will look to work with “brands that understand the loyalty and buying power of the curling community and that appreciate the enduring popularity of curling as one of Canada’s most beloved and followed sports.”

The Curling Group was founded earlier this year by sports and entertainment industry veterans to grow curling through strategic investments and content production. In April, the group bought the rights for the Grand Slam of Curling from Sportsnet.