Pinterest reveals new AI-powered ad-products

The platform launched a suite of tools designed to decrease campaign creation time with 50% less inputs required.

Pinterest unveiled a new lineup of AI and automation ad products during its annual global advertiser summit, Pinterest Presents, this week.

The suite of products includes Promotions, Performance+ campaigns, Performance+ creative, and Performance+ ROAS bidding. Through AI and automation features, the suite of products is designed to decrease campaign creation time with 50% less inputs required.

Pinterest says Performance+ campaigns can help drive lower-funnel performance by optimizing targeting, managing budgets or deciding how much to bid.

The company says that results of alpha and beta testing of Performance+ campaign and Performance+ ROAS bidding show that most advertisers saw at least a 10% improvement in cost per acquisition (CPA) for conversion and catalog sales campaigns or a 10% improvement in cost per click (CPC) for consideration campaigns.

Performance+ creative gives advertisers the ability to automatically transform product images through generative AI with lifestyle imagery.

As for Promotions, according to Pinterest, last year’s holiday shopping season saw a global average discount rate of 21%, the highest since the start of the pandemic. It expects that shoppers will be looking for discounts again this year, and has announced that brands can focus on what’s on sale with Promotions. Early results show that advertisers who included a Promotion saw a 12.7% increase in conversions compared to the same ads that didn’t use Promotions.

These tools are available by advertiser request in the U.S., UK, Canada, Australia, France, Germany, Mexico, Brazil and Japan.