After successfully launching in Quebec and New Brunswick last year, Metro is launching its Moi Rewards program in Ontario later this week. Metro’s discount banner, Food Basics, will also be included in the program for the first time. RBC’s Avion Rewards will continue to be the grocery brand’s central loyalty partner.
Like other rewards programs, Moi users will get personalized promotions and be able collect and redeem points to pay for everyday purchases. Unlike a lot of reward programs, however, Moi users can begin redeeming points when they hit 500 (which is equivalent to $4). “This constitutes the lowest threshold to redemption for everyday essentials like groceries. The program also provides customers with the flexibility to redeem in $1 increments rather than predetermined tiers,” the company said in a statement.
“Our goal is to help Canadians save by becoming the most personalized and relevant loyalty program. The Moi Rewards program will be available in eight banners and more than 1,175 stores across Ontario, Quebec and New Brunswick. With base points, bonus points and RBC as a strategic partner, we intend to offer our customers a generous, personalized and compelling program that combines food and pharmacy, deepen our relationship with customers and contributes to their well-being,” said Alain Tadros, vice president and chief marketing officer and digital strategy, Metro.
RBC and Metro’s loyalty partnership began last year with the initial launch of Moi in Quebec and New Brunswick and the introduction of the Moi RBC Visa credit card.
The day after Moi rewards launches (Friday, Oct 25), Food Basics will light up the sky in Ottawa to celebrate Diwali with a 250 drone show. The light show is in lieu of fireworks, which were banned in the city last year.
“The drone show is our way of doing something special and honouring the tradition of celebrating light conquering darkness, in a new and exciting way,” says Rhys Lyons, district manager, Food Basics.