The Toronto Maple Leafs have signed StorageMart as its official storage partner.

The storage company signed the multi-year deal because of the “unique alignment between our brand values and the Maple Leafs’ passionate, engaged fanbase,” says Sarah Little, senior vice president, marketing at StorageMart. “Additionally, Toronto is a core market for us, and this partnership allows us to deepen our connections within the community, supporting fans and families with their storage needs in ways that resonate locally.”

As part of the sponsorship, StorageMart will have its branding featured prominently at Scotiabank Arena, including on digital boards during live broadcasts, and will promote its “Storage for forever fans like you” messaging that celebrates Toronto’s hockey culture, says Little.

Promotional campaigns will include exclusive offers tailored to Leafs fans who are relocating or making big life changes. Additionally, the brand will have some interactive opportunities, such as giveaways and fan experiences.

“We’re aiming to engage families, students, small business owners, and new residents who make up the heart of the city,” adds Little. “By supporting the Maple Leafs, we’re underscoring our commitment to the local community and to providing resources for people navigating life’s changes.”