TikTok has opened a pop-up in Toronto’s Union Station that allows small businesses to highlight their products and connect with consumers in person.

Until December 31, commuters (and everyone else walking in Union Station) can visit the SmallBiz Pop-Up and purchase products from local brands that first launched on TikTok, such as Street Brew Coffee, dog care brand Dandylion, skincare business CelineGlow, pet supplies store Our Haru, and bakery brand Oven Theory. Sponsored by TD, the activation also includes promotion of the SmallBiz Talks Series, a webinar that TikTok designed to encourage Canadian entrepreneurs to grow their brands on the social network.

This is the first time TikTok has launched a small business discovery experience in Canada. Joshua Bloom, country director, and general manager of global business solutions at TikTok, tells MiC that the social platform has become a place for Canadian small businesses to boost their visibility and relationships with consumers. According to TikTok data, 82% of consumers say they’ve discovered brands on the platform before anywhere else.

“This makes the platform a unique destination for consumers to access and discover businesses,” Bloom says. “[With the pop-up] brands who grew their business on TikTok are provided with a brick and mortar retail space, allowing them the opportunity to connect with shoppers and the TikTok community in person.”

Union Station was the ideal place to launch the activation, as it is a hub where many people from Toronto and beyond pass through, notes Bloom, who adds that TikTok aims to target everyone looking to support small businesses, while highlighting how the platform can help start-ups and entrepreneurs grow through increased discovery.

The activation follows TikTok and RBC’s partnership last month to engage young Canadians and help them understand their emotional links to money and finances. Under the collaboration, the platform and RBC announced that they will launch a long-form series covering topics such as house ownership and debt. This was the first time a Canadian financial institution partnered with TikTok.