In case you missed Taylor Swift last month, or if you happened to be among the approximately 240,000 fans who took in one of her six concerts and want to relive the event, the Toronto Star has created a commemorative magazine to celebrate the event.

The magazine is now available for pre-order online through the Toronto Star Store and will begin shipping on December 11. When the magazine was in production, Dentsu X saw it as the perfect opportunity for new client Tropicana to connect with the cultural force that is Taylor Swift.

As the magazine’s lead sponsor, Tropicana worked closely with Dentsu X and Tag to design four pages of “Taylor-made” content that matched the celebratory tone of the magazine. The brand also took over the outside back page of the magazine with a full-page ad.

“This isn’t just any magazine – it’s a beautifully crafted keepsake, full of stunning concert photography and euphoric fan moments,” said Carolyn Harty, head of marketing, Canada, Tropicana. “For Swifties, it isn’t just a publication; it is a treasure trove of memories. For Tropicana, it’s the perfect chance to connect with a passionate, younger audience in an authentic and meaningful way. Gen Z represents the future of the beverage market, with their preferences shaping trends and purchasing decisions for years to come.”

Timed for the holiday season, the Toronto Star is maximizing visibility and excitement around the special edition with a promotional campaign across its owned and operated channels, including OOH billboard placement at Front and Spadina in Toronto for maximum foot traffic visibility, paid social media and an e-blast to over one million subscribers, along with editorial support.